Episode 57: Do You Need A Website Redesign Or CRO?

06/07/22 • 24 min

1 Listener

Marketing leaders love to redesign websites. Putting a fresh coat of paint on your brand's online presence feels like a meaningful project to undertake. It certainly is a significant effort, but it isn't always the best decision if you're goal is to improve your sales performance.

In this episode, Ryan and Jon talk about how to know if your brand should invest in a full-scale redesign or commit to an ongoing testing and optimization program. There are merits and flaws to each approach, so you'll want to listen in to figure out which option is right for your business, and what you should do to get started.

Listen to the full episode if you want to learn:

How to know if you should be pursuing optimization or a redesign
What considerations to keep in mind when redesigning your site
What you should know before diving in to optimization
The best step to take after you've made a decision between the two

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Listen to the full episode if you want to learn:

How to know if you should be pursuing optimization or a redesign
What considerations to keep in mind when redesigning your site
What you should know before diving in to optimization
The best step to take after you've made a decision between the two

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Previous Episode

Episode 56: Building An Online Business

Once the excitement of the "shopping phase" dissipates, building a new home can be a taxing experience. There are often challenges with supplies, logistics, team members, timeline, budget, and a host of other variables that make the ordeal more stressful than anticipated.

Ryan is currently living through this experience, and although going through life with a spouse and four kids all living in a barn while their home is being built, he's managed to learn a few important lessons about what it takes to build a successful business along the way.

Listen to this episode if you want to learn what building a home and building a business have in common, and maybe jot down a few tips from Ryan to prepare yourself for the day when you're ready to build your own new home.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Next Episode

Episode 58: What Happened In Q1-2022?!

There are a lot of companies right now that are seeing poor year-over-year performance in their traffic and sales data. On top of that, there is international conflict in Ukraine and signs of an impending economic downturn.

Some industries are being hit harder than others, but there are plenty of brands that are feeling anxious – and rightfully so!

In this episode, Ryan and Jon talk about the current macroeconomic trends and how they are influencing the behaviors of both consumers and brands alike. There is a lot of reason to be pessimistic, but Ryan still has optimism about the rest of 2022, and he's here to explain his position.

Listen to the full episode if you want to learn:

What impact stimulus checks, inflation, and international conflict are having on brands
Why poor year-over-year performance isn't the end of the world
What has Ryan feeling optimistic about the back half of 2022
What you should be doing today to set yourself up for success

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .