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LOVE YOUR WORK! Practical Ways to Pivot In Today’s Job Market: Robert Dickie
02/15/17 • 51 min
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You have to show up! I Strategies for social media, business and life with Drew McLellan
Recognized social media and branding expert, Drew McLellan talks with Mitch Matthews about the secrets of growing your influence, audience, and impact. One of the most common questions we hear from DREAM THINK DO Listeners is: “I’ve got an important message. How can I reach more people and have more of an impact?” Today... if you want to influence people, grow your audience and make more of an impact... you need to understand social media. On this episode of DREAM THINK DO, Mitch interviews Drew McLellan about this very topic! Listen To The Podcast: McLellan has been on AdAge’s Top 150 list since it started and The Wall Street Journal calls him one of the “top ten bloggers every entrepreneur should read.” During their conversation, Mitch and Drew talk about: Advice for growing your audience whether you’re starting with 1 or 100,000 followers How to attract followers to your website and give them a reason to stay The key thing to avoid if you want to grow your influence Tips that any entrepreneur can use to create useful content. Whether you have a product, service, book or big idea... you can learn from Drew and his practical strategies and start to apply them immediately! Which of his ideas stood out to you? Leave a comment. We’d love to hear from YOU! HERE’s some show notes from today’s show. Enjoy ------------- Summary One of the top requests Mitch Matthews receives is for information on social media for entrepreneurs. Everyone with a website, product, or blog needs to know how best to use it to reach their target market. Recognized expert Drew McLellan of The McLellan Marketing Group and The Agency Management Institute has some advice on this topic. Starting his network blog in 2006, McLellan has been on AdAge’s Top 150 list ever since, while The Wall Street Journal calls him one of the “top ten bloggers every entrepreneur should read.” Time-Stamped Show Notes [00:00] Introduction to social media for entrepreneurs and expert, Drew McLellan. [06:07] McLellan discusses the pleasure of spending time with the people and things that matter the most. [11:01] Advice for growing an audience on social media. [18:45] Is social media an appropriate place to share your political opinions? [22:55] How to attract followers to your website and give them a reason to stay. [28:09] If you are desperate for a sale, your followers will sense that. Play hard to get and they will want you even more. [35:08] Tips that any entrepreneur can use to create useful content. [42:10] Don’t undervalue your ideas; people need the information you have. Drew McLellan and the Art of Leveraging Social Media One of the most-asked questions from entrepreneurs is, How can I use social media to enhance my customer base? Drew McLellan, who has been in advertising for more than twenty-five years, founded The McLellan Marketing Group in 1995, and also operates The Agency Management Institute, offering management training, consulting, and peer networking to his clients. In addition to his own network blog, he writes for Entrepreneur Magazine, The New York Times, CNN, Business Week, and others. The Wall Street Journal lists him as one of the “top ten bloggers every entrepreneur should read.” The Spoils of Hard Work McLellan works with agencies and clients across the country. He has worked long hours and devoted himself to growing his businesses. As a result, he says it is wonderful “getting to do what you love, serving the people that you love, in places that you love. It doesn’t get any better than that. But, I’m fifty-four years old,” McLellan says. “This didn’t happen overnight.” He has a twenty-three-year-old daughter working on her Master’s degree, and they set goals to visit a different continent together every year. He was able to free up the time to care for his mother,
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What to do when things don’t go as planned Tessa Reeves
Mitch interviews Neighbors Apparel Founder - Tessa Reeves. In the interview, they discuss how Tessa had thought she scored her dream job in New York City. But in a short time, she figured out it was a bad fit and she had to start all over. So through a series of experiments, she was able to uncover a career that she was passionate about. And to Tessa’s surprise... it was right in her backyard. Listen To The Podcast: What happens when the job you think will be your dream job... turns out to be a bad fit? That’s what happened with my DREAM THINK DO podcast guest, Tessa Reeves. She scored her dream position with Vogue Magazine in New York City. But within weeks, she started to realize that it wasn’t what she thought. So... she quit. She started over. She started from scratch to find a “great fit” career. After a series of intentional experiments... she found it. Surprisingly... it was in her own backyard. Here's a video interview with Tessa too from when we brought the BIG Dream Gathering to Kent State University: If you’ve ever found yourself in a “bad fit” job, you’re going to want to hear Tessa’s story. Plus, you’re going to want to hear the specific steps she took to launch a career she now loves. Enjoy and interview and be sure to comment below on something that stood out to you from Tessa’s story. I’d love to hear from YOU! Mitch TESSA’s CONTACT INFO: WEBSITE: http://www.neighborsapparel.com Here are the show notes from today’s DREAM THINK DO Episode: Summary Sometimes that great job or career you always imagined is truly perfect. For someone else, that is. Not for you. When that happens, do you keep trying, hoping that one day you will settle into this awkward, new space, or do you go in search of something that fits not only your creative heart, but your spirit as well? Tessa Reeves found herself in this situation and decided to pivot and find meaningful work that encompassed all of who she is. This Kent State grad shares the story of moving from her parents’ Akron, Ohio home to New York City for a glamorous job at Vogue Magazine, and moving back home to find that her perfect fit was unexpectedly right in her own backyard. Time-Stamped Show Notes [00:00] Reeves’ backstory. [04:03] What happened at Vogue Magazine? [07:02] That gut feeling that won’t go away. [11:00] Wearing different hats and trying to find a good fit. [16:25] Running away from a fashion career, but not fast enough. [19:05] Reeves is in over her head, but Neighbors Apparel begins to take shape. [21:50] Everything's a learning curve when you are new to management. [24:20] Business forced Reeves to be courageous, and she earned confidence with each step. [28:01] Words of wisdom for someone just starting out. [30:41] New ideas and plans for expansion. [36:16] Contact Information for Tessa Reeves and Neighbors Apparel. Tessa Reeves: Finding Fulfillment, Meaning, and Passion New York City Dreaming Tessa Reeves has always been a big dreamer, and one of her longest-held dreams was to work in the New York City fashion industry. Before she even finished her final year at college, she landed an internship with Vogue Magazine and moved from Akron to New York City. The first week, everything was new and she felt both nervous and excited. But after a couple of weeks, everything seemed mundane. No one seemed enthusiastic about what they were doing, and they worked excessively long hours. Reeves began to see it as working for materialism and celebrity, with no substance behind it. “What am I really doing here, or giving my life to,” she asked herself, “if this is the kind of career I’m starting?” Certain she was in the wrong place, within three weeks Reeves resigned, and returned home to Akron. What’s Next? “Everyone in my life was cheering me on from afar, and I was apprehensive to tell people that I quit.
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