S03 Episode 1: Roadmapping Strategies with Gabi Logan

My guest today is Gabi Logan, who offers one-on-one coaching and has a recurring revenue knowledge base/database business, retreat center offering events, and weekly webinar. She also does high-end consulting engagement for travel destinations and serves as a certified executive coach.

On today’s episode, we discuss hurdles she has experienced with roadmapping in her consulting business to get more clients and increase revenue.

Today’s topics include:

• Client Perspective: Addressing problems in time; clarifying what they
  need to work on
• Branding Project: The big picture, what’s hot now, and where people
  really want to go
• Consultation/Coaching Structure: Start with phone calls to determine
  client’s needs
• Send a form/survey in advance; give a list of recommendations based
  on responses
• What have you tried in the past? What worked and what didn’t?
• Final Question: Is there anything else you would like to tell me?
• Know mistakes client’s made in the past to avoid proposing the same
  option
• Use call as an interview - what’s on your mind? Let client do the
  talking
• If you’re not coaching or managing your client, engagement does not
  end well
• Don’t be an order taker - strategic input gets less value and rates
  go down
• Psychically know what clients want, but client does the work
• Value your strategic input; roadmapping is a plan for the client
• Give clients a taste of what it’s like to work with you, and what
  it’s like to work with clients
• Market being flooded with incompetent remote providers
• Curate relationships with clients; build trust and authority with
  clients early on
• Having a plan helps prevent imposter syndrome

Resources and links:

• Dream of Travel Writing