Episode 22: How to get your digital strategy right in a Covid world, with Tony Stewart
12/17/21 • 28 min
In this episode I talk with Tony Stewart, Head of digital at scarlettabott and self-confessed digital geek, about how to get your digital strategy right in a Covid world.
We discuss:
📣 The 7 fundamental pillars on which to build a winning digital strategy
📣 How success leads to behavioural change
📣 The technical challenge of ongoing remote working
📣 A great example of using gaming technology to support a business challenge
📣 Being responsible for Boris’s presence on Twitter
If you’d like to get involved, please get in touch at www.vickimarinker.com
You can find me here:
Website
LinkedIn
All resources
In this episode I talk with Tony Stewart, Head of digital at scarlettabott and self-confessed digital geek, about how to get your digital strategy right in a Covid world.
We discuss:
📣 The 7 fundamental pillars on which to build a winning digital strategy
📣 How success leads to behavioural change
📣 The technical challenge of ongoing remote working
📣 A great example of using gaming technology to support a business challenge
📣 Being responsible for Boris’s presence on Twitter
If you’d like to get involved, please get in touch at www.vickimarinker.com
You can find me here:
Website
LinkedIn
All resources
Previous Episode
Episode 21: Review of COP26 and the evolution of the ESG agenda, with Robbie Sommerville
In this episode, I talk with Robbie Sommerville, Director of ESG Communications at Credit Suisse about the impact of COP26 and the evolution of environment and social issues in different regions.
We discuss:
📣 The impact of COP26: moving from the focus on carbon to a more diverse range of environmental topics
📣 Regional priorities across the ESG agenda and juggling those needs in a global organisation
📣 The push and pull of profitability and purpose
📣 Internal engagement as a driver of corporate responsibility
📣 Encouraging leaders to champion diversity, equity and inclusion while avoiding tokenism
📣 Ringing a gong to announce dinner
If you’d like to get involved, please get in touch at www.vickimarinker.com
You can find me here:
Website
LinkedIn
All resources
Next Episode
Episode 23: How to build a cohesive and diverse culture that’s fit for purpose, with Jenni Field
In this, the last episode of series 2, I talk with Jenni Field, business strategist, author, podcaster and founder of Redefining Communications. We cover a lot of ground in this episode, including corporate culture, the challenges facing the physical workplace and how to future-proof your career in communication.
We discuss:
📣 The role of communicators in establishing a positive corporate culture
📣 How to recruit for culture fit and build a diverse workforce
📣 Toxic cultures - how they develop and what to do about them
📣 Balancing wellbeing and productivity in organisations post-COVID
📣 A pitch to the Queen and a flammable catsuit in a hot air balloon.
If you have any suggestions for guests for my next series, please get in touch at www.vickimarinker.com
You can find me here:
Website
LinkedIn
All resources
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