
That’s What I Get For Being an Overachiever w/ Jacquelyn De Jesu Center
04/03/24 • 67 min
This week on Don’t F*ck This Up, Lauren hosts the CEO, Founder, and Inventor of Shhhowercap, Jacquelyn De Jesu Center. The multi-million dollar patent portfolio holder takes us through creating her wildly successful product and what it takes to build a brand that pulses and lives.
We talk about some important things: being intuitive, rising above the imitators, and the tension between being a ball-buster and being vulnerable. Plus, Jacquelyn divulges the types of people she surrounds herself with to be effective in the C-suite.
“People call it authenticity, but that’s such a played-out word.” - Jacquelyn De Jesu Center
Follow Don’t Fuck This Up on IG: @dontfuckthisup.podcast
Follow Lauren Alvarez on IG: @LaurentheAlvarez
Follow Jacquelyn on IG: @deejayzoo
Follow Shhhowercap on IG: @shhhowercap
Buy Shhhowercap: www.shhhowercap.com
Email the show at [email protected] for your questions to be answered on an upcoming episode!
This week on Don’t F*ck This Up, Lauren hosts the CEO, Founder, and Inventor of Shhhowercap, Jacquelyn De Jesu Center. The multi-million dollar patent portfolio holder takes us through creating her wildly successful product and what it takes to build a brand that pulses and lives.
We talk about some important things: being intuitive, rising above the imitators, and the tension between being a ball-buster and being vulnerable. Plus, Jacquelyn divulges the types of people she surrounds herself with to be effective in the C-suite.
“People call it authenticity, but that’s such a played-out word.” - Jacquelyn De Jesu Center
Follow Don’t Fuck This Up on IG: @dontfuckthisup.podcast
Follow Lauren Alvarez on IG: @LaurentheAlvarez
Follow Jacquelyn on IG: @deejayzoo
Follow Shhhowercap on IG: @shhhowercap
Buy Shhhowercap: www.shhhowercap.com
Email the show at [email protected] for your questions to be answered on an upcoming episode!
Previous Episode

Everything I’m Afraid of Already Happened To Me w/ Jazerai Allen-Lord
In this week’s episode, Lauren hosts Jazerai Allen-Lord, sneaker icon and Founder of True to Size. Jazerai opens up about turning her passion for community, culture, and sneakers into a career and we discuss finding community in the early internet days. Jaz shares how she gained confidence through other’s beliefs in her abilities, and the pivotal coaching she received when starting her own agency.
We also get personal, and the ‘Comeback Kid’ talks about the value of keeping some things private, why sentimental gifts matter so much to her, and the joy in giving her kids a front row seat to what it looks like to chase a dream.
“I firmly believe that if I’m in the position, I’m going to go balls-to-the-wall and just see what happens.” - Jazerai Allen-Lord
Follow Don’t Fuck This Up on IG: @dontfckthisup.podcast
Follow Lauren Alvarez on IG: @LaurentheAlvarez
Follow Jazerai on IG: @nerdlikejazzy
Follow Jazerai on X: @jazzyrae
Follow True To Size on IG: @tts.agency
Work with True To Size: www.truetosize.com
Email the show at [email protected] for your questions to be answered on an upcoming episode!
Next Episode

You’re Still Doing This? You’re Amazing w/ Brooksie Edmondson
This week on Don’t F*ck This Up, Lauren hosts a conversation with the Founder and Star Baker of Totally Sweet Baking, Brooksie Edmondson. Brooksie shares what it took to go from retail store manager with a vegan baking side hustle to full-time vegan baking company owner with a burgeoning list of wholesale clients. We discuss taking risks and having the right support systems in place, why growing your company is not always linear, and what it actually takes to make your passion into your full-time gig. Brooksie breaks down the true cost of your favorite treats, why she refuses to write on cakes, and finally spills the sprinkles on her favorite flavor of her famous pop tarts. Considering quitting your job? We’ve got a checklist for that, too. Listen in for the realities of small business ownership, stay for the excellent friendship vibes.
“I’m friends with all of my competitors.” - Brooksie Edmondson
Follow Don’t Fuck This Up on IG: @dontfuckthisup.podcast
Follow Lauren Alvarez on IG: @LaurentheAlvarezFollow Brooksie on IG: @totallysnaxFollow Totally Sweet on IG: @totally_sweet_bakingOrder Totally Sweet Baking: www.totallysweetbaking.com
Email the show at [email protected] for your questions to be answered on an upcoming episode!
Don't F*ck This Up - That’s What I Get For Being an Overachiever w/ Jacquelyn De Jesu Center
Transcript
Jacquelyn De Jesu Center (00:00)
Thanks for having me. I'm really excited to be here.
Lauren Alvarez (00:01)
And I think it's so cool. I love that when even in your notes coming over, I was like, how do you wanna be introduced? And you're like, I don't know, an icon who created a category? I was like, yes, that is the energy that we should all be bringing into our interviews, our conversations, and just our days in general. So thank you for that. Yeah.
Jacquelyn De Jesu Center (00:
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