She Almost Quit YouTube, Then She Blew Up (w/ Aprilynne Alter) | 039

11/18/24 • 55 min

Dillan interviews Aprilynne Alter (@AprilynneAlter), a beginner-friendly YouTube educator.
Aprilynne made a viral video in a niche she wasn't passionate about. It almost ended her YouTube career. But since then, she's taken off in a new niche she loves: helping others grow on YouTube.
They discuss how to avoid creator burnout, why Aprilynne quit her successful channel, how to choose the right niche, how to deal with online trolls and haters, how to make great thumbnails, how to be patient and persistent, and much more.
Aprilynne Alter's links:
YouTube: https://www.youtube.com/@AprilynneAlter
Twitter / X: https://x.com/AprilynneAlter
website: https://www.aprilynnealter.com/
•••
Doin' The Thing is a show for creators who want to build their thing better and faster. It's hosted by Dillan Taylor—certified life coach, writer, and CEO of Grindstone. He tracks his journey of scaling his first company, tells stories from 3500+ coaching sessions, and interviews creators who are way cooler than he is...to help you make better stuff, grow an audience, and make more money online.
Are you a monetized YouTuber who wants to go full-time?
Join the free Grindstone community:
https://www.skool.com/grindstonecreators/about
Follow Dillan Taylor on the interwebs:
Twitter / X | newsletter

Previous Episode

7 Harsh Truths Every Creator Needs to Hear (w/ Mario Joos) | 038

Dillan interviews Mario Joos (@mariojooss)—a YouTube retention expert and YouTube educator. He helps YouTubers go from 1 million to 100 million subscribers. His past and present clients include: MrBeast, Brave Wilderness, Jose Zuniga, The Stokes Twins, and many more.
They discuss: the danger of obsessing over numbers, why creators shouldn't copy Alex Hormozi, the power of giving bad advice, the #1 video killer, how to give proper calls to action, why the viewer matters more than your artistic vision, the science of viewer interest, why anyone can get 1 million subscribers, and much more.
•••
Doin' The Thing is a show for creators who want to build their thing better and faster. It's hosted by Dillan Taylor—certified life coach, writer, and CEO of Grindstone. He tracks his journey of scaling his first company, tells stories from 3500+ coaching sessions, and interviews creators who are way cooler than he is...to help you make better stuff, grow an audience, and make more money online.
Are you a monetized YouTuber who wants to go full-time?
Join the free Grindstone community:
https://www.skool.com/grindstonecreators/about
Follow Dillan Taylor on the interwebs:
Twitter / X | newsletter
•••
0:00 Intro
0:50 Obsessing over numbers
9:06 Alex Hormozi
18:00 Give bad advice
29:48 Confusion
35:21 CTAs
51:01 Viewer vs creator
53:54 Creator levels
59:11 Interest decay
1:02:05 Why not?
1:05:55 Bye bye bye

Next Episode

This Conservative YouTuber Went From 0-700k Subs Traveling the World (w/ RattlesnakeTV) | 040

Dillan interviews Jake Julius from RattlesnakeTV.
Jake is a conservative analyst who breaks down clips, interviews, and debates from prominent thought leaders like Jordan Peterson, Vivek Ramaswamy, Charlie Kirk, and many more. His channel helps viewers stay "armed and dangerous" with sharper debating tools and techniques.
They discuss: how RattlesnakeTV creates content while traveling the world, the systems that help Jake and his brother post almost daily, how Jake handles getting demonetized, RattlesnakeTV's revenue streams, how Jake negotiates sponsors and brand deals, how to improve your debating skills as a creator, Jake's biggest business mistakes, the importance of making the most out of big opportunities, Jake's regrets on interviewing Vivek Ramaswamy, Jake's #1 piece of advice to aspiring creators, and much more.
RattlesnakeTV's links:
YouTube: https://www.youtube.com/@rattlesnaketv
Twitter / X: https://x.com/jakerattlesnk
Instagram: https://www.instagram.com/rattlesnake.tv
•••
Are you a monetized creator who wants to go full-time?
Join the Grindstone community:
https://www.skool.com/grindstonecreators/about
Follow Dillan on the interwebs:
Twitter / X: https://x.com/dillanroytaylor
Newsletter: https://newsletter.dillantaylor.com/
•••
0:00 Jake's growth
2:41 RattlesnakeTV content
12:41 3 Types of audience
15:54 Getting demonetized
20:47 The price of success
26:23 Audience capture
31:33 RattlesnakeTV monetization
33:01 Why Jake blocks people
37:33 Negotiating w/ sponsors
41:22 Jake's business mistakes
44:51 How to improve at debate
51:40 Messing up big opportunities
1:04:41 Jake's #1 advice