The Role of Structured Data and Schema Markup in News SEO

10/03/24 • 41 min

Join Barry Adams, award-winning SEO consultant and co-founder of the News & Editorial SEO Summit, as he breaks down the importance of structured data and schema markup for news websites. Learn how to use these tools to enhance site performance and visibility, understand their key benefits, and avoid common pitfalls. Barry also discusses the impact of structured data on Google rankings and its future alongside AI advancements.

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Brand Evolution: When and How to Refresh Your Digital Identity

In this episode, Mordy Oberstein, Head of SEO Branding at Wix, explores the essentials of brand evolution and the importance of refreshing your digital identity. Learn when your brand needs a refresh, how to keep its core identity, and the steps for a successful update. Mordy also touches on the impact of SEO on rebranding and shares insights into how AI is shaping the future of brand evolution. This discussion is perfect for anyone considering a brand refresh for their business or clients.

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Mastering Analytics for Agencies: Insights from GA4 and Beyond

Explore GA4 analytics with Dana DiTomaso, President and Partner at Kick Point. In this episode, Dana shares her expertise with GA4, covering everything from using its event-based model to reporting with Looker Studio. Discover how to unlock GA4’s powerful features like 'Explorations' and get practical strategies for managing data privacy as cookies are being phased out.
Want to dive deeper into GA4? Use the exclusive promo code SERANKING to get 20% off of Dana’s advanced courses on analytics:

A must-listen for agencies and professionals looking to get the most out of their analytics.