Episode 75: Managing Celebrity Talent and Influencers with Tom Lemons

06/09/21 • 52 min

"You don't need money, you need ideas."
We’ve rolled out the red carpet for Tom Lemons this week, the head of the Talent & Influencer team at the NSPCC, responsible for winning and managing award winning high profile partnerships for the charity.
Tom tells us how a stint working at the Big Issue Magazine, helping to save it from closure, sparked a passion for the third sector and led to his move to (according to Kenneth) the ‘most glamorous role in charity’. He now rubs shoulders with the likes of Geri Horner and Wayne Rooney, not to mention opening pop up shops for Harrods.
We discuss the key skills required, why you don’t need a little black book and the importance of relationships. We have terrible chat up lines, 90s TV queens and how Kenneth became best mates with Wesley Snipes. There’s the similarities with corporate partnerships, dealing with agents and celebrity top trumps, plus learning the marketing mix, the move to an influencer model and the most important (and lucrative) phone call of Tom’s career.
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You can find us on www.domoregood.uk or follow us on Twitter and Instagram. Get in touch if you'd like to feature or star on the show. It goes without saying really but the episodes contains our opinions - essentially things we overheard in meetings, stole from presentations and read in magazines. Thanks for listening.

Previous Episode

Episode 74: Compassion in Leadership with Orchestral Conductor Tianyi Lu

"Life is not a steady tempo"
She is the Conductor-In-Residence with the Stavanger Symphony Orchestra, the inaugural Female-Conductor-In-Residence at the Welsh National Opera and principal conductor of the St. Woolos Sinfonia. She was the first woman to win the Guido Cantelli, won the Sir Georg Solti International and is our latest guest on the Do More Good podcast.
Kenneth immediately takes the opportunity to audition whilst James relives some further embarrassment from his youth, before Tianyi tells us why she loves Wales and clocking up the airmiles. There’s the pressure of creating a masterpiece on the fly, developing resilience and the power of compassion. We talk teaching methods, how to command a room and becoming a trailblazing rolemodel for future generations. The boys bag a ticket to Tianyi’s next performance, Kenneth takes the dog walk high-brow and we hear Mozart’s latest hit in an absolute classic of a DMG.
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You can find us on www.domoregood.uk or follow us on Twitter and Instagram. Get in touch if you'd like to feature or star on the show. It goes without saying really but the episodes contains our opinions - essentially things we overheard in meetings, stole from presentations and read in magazines. Thanks for listening.

Next Episode

Episode 76: The calling of public service with Catherine Anderson, Executive Director of the London Marathon Charitable Trust

"It's a heart not a head thing."
We like to delve into careers at the Do More Good podcast and this one is packed. From a childhood on the road to encouraging more women into politics, years spent in the Dalai Lama’s Tibetan community and working at the Jo Cox Foundation. Catherine Anderson is the Executive Director of the London Marathon Charitable Trust and joins us with her story.
We start with the revelation that James can’t make a tea, Kenneth loves diving in at the deep end and the calling of public service. Catherine describes her nomadic childhood and the skills it gave her. We talk leadership training, the lack of any and why it’s important to try.
Catherine tells us about breaking down the barriers of other’s privilege, whilst also recognising your own. She encourages us to thank our MPs, realise that nothing is permanent and describes how she always follows her heart - especially when you simply have to visit a literary festival in south-east Asia because it’s the right thing to do.
Edit: We’re delighted to report that since recording Catherine has now broken the 25 minute barrier.
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You can find us on www.domoregood.uk or follow us on Twitter and Instagram. Get in touch if you'd like to feature or star on the show. It goes without saying really but the episodes contains our opinions - essentially things we overheard in meetings, stole from presentations and read in magazines. Thanks for listening.