046: Peter Tarach & Dave Pratte from Speed Academy discuss how they transitioned from print media to producing online content

02/15/16 • 77 min

When the Modified Magazine decided to stop printing the physical magazine, both Peter and Dave found themselves without a job. So they looked for alternative means to produce content and decided on YouTube. In their channel, Speed Academy, they “focus on bringing performance oriented content to car enthusiast.” They have found that a website and YouTube channel are the perfect combination to generate content, get participation from fans, and provide the means to collect advertising money to keep going. Listen in as they provide advice for shops looking to reach a greater audience.

Previous Episode

045: Rhys Millen explains that hard work and focus are the keys to success

Rhys is a professional driver. But did you know that he is also a shop owner? He has taken his love for racing and turned it into a successful company. Rhys Millen Racing produces parts, builds movie cars, and champions race teams. His repertoire includes Global RallyCross, Pikes Peak, Formula Drift, Fast & Furious cars, Penzoil commercials, and RedBull sponsorships. The dedication to the sport and the constant drive to get new contracts puts Rhys in the upper echelon of specialty shops. Tune in as he talks about the challenges of meeting deadlines and the time required to maintain his place in the industry.

Next Episode

047: Chase Lautenbach & Justin Keith tell us how they made Street Car Takeover a success

Chase Lautenbach & Justin Keith created Street Car Takeover just a few years ago because they saw a void in the racing market for more “streetable” cars to compete in drag racing and roll racing. Their series has expanded to 10 events in 2016 and they are looking to keep growing. While the main event is the drag racing, Street Car Takeover also incorporates a shop open house, car show, and other meetup prior to the actual racing. They want to offer more experience for the fans and encourage people to participate.