Jack Johnson: Destination Marketing as a Community Shared Value

09/24/19 • 32 min

DMOU: Destination Marketing Organization University

Destination Marketing has never been more politicized...but recent budget attacks have actually indicated a path forward in the way we communicate the value of what we do. Destination International’s Jack Johnson shares the research behind the new lexicon that DMO pros will need to employ to establish Destination Marketing as a Community Shared Value. You’ll also hear Jack’s take on refining our message from one of logic and fact to one utilizing emotion in order to capture the imagination and support of residents and community leaders.

And, to see Jack's presentation on the subject from this year's Annual Convention of Destinations International, click HERE.

And, to see Jack's presentation on the subject from this year's Annual Convention of Destinations International, click HERE.

Previous Episode

Julie Pingston: Developing a Sensory Sensitive Destination

DMOs often talk about making their destinations “Visitor Ready,” but what about those prospective visitors that are unable to experience our communities due to sensory or developmental issues? On this edition of DMOU, the Greater Lansing MI’s Julie Pingston walks us through how a sensory-friendly theatrical performance of “The Lion King” led to a complete re-thinking of how the Organization would reach out to this previously under-served market. And, you’ll learn how they have engaged over 850 individuals in the community to be trained to assist these individuals.

Next Episode

George Tzougros: The Power of the Arts in Place Making

There are few destination assets as powerful as the Arts in helping to define and magnetize a community...and, for more than just Tourism. George Tzougros (co-founder of the National Creativity Network and Executive Director of the Wisconsin Arts Board) joins DMOU for a wide-ranging discussion of how DMOs can more effectively promote and nurture the creative artists and initiatives that exist all around us. You'll also come away with a deeper understanding of how the Arts can create a powerful platform for community development.