Episode 275: 400k Followers: "How I Did It" with Lauren Hale

05/23/24 • 42 min

Lauren went viral being herself! On this week on The Direct Sales Done Right podcast, Lauren Hale is sharing her story about how she changed her content to be more aligned and authentic to be able to build her connections on Instagram.
Lauren Hale is 43 years old and a self taught makeup artist specializing in teaching women over the age of 40 how to use and apply makeup to their changing skin. She also shares how she is navigating the 40’s talking about loving your chamging skin, perimenopause, anxiety and raising teens all while operating multiple businesses.
Lauren thoroughly enjoys helping women learn to love the skin they are in. She has also grown her social media following organically to over 600k on multiple platforms by being authentically herself. She has been featured on GMA, The Sun, multiple podcasts and The NY Post for her makeup tips.
Connect with Lauren here:
Instagram: @laurenlhale
Website: laurenhalebeauty.com
Color Match for Free: https://www.laurenhalebeauty.com/colormatch
HIGHLIGHTS:
4:33 Start Of Laurens Direct Sales Journey
8:24 Lauren first using social media
13:06 What made Lauren grow her interactive following on Instagram
16:46 Sales for Lauren once she went viral
20:36 Mindset work with Lauren
21:39 Ah-ha moment for Lauren
22:50 Mindset blocks that Lauren overcame
26:15 Strategy that Lauren follows for her social media content
32:36 Building trust with your content
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Scale Faster with The Growth Hack
Growth marketing tips & tech insights from those who’ve done it.

Listen on: Apple Podcasts Spotify

Scale Faster with The Growth Hack
Growth marketing tips & tech insights from those who’ve done it.

Listen on: Apple Podcasts Spotify

Previous Episode

Episode 274: Confident Selling In The DM’s With Jillian Murphy

Jillian was a master in the sales world for over 28 years before covid hit leading her to unfortunately lose her job. After losing her position at her corporate job, Jillian took it upon herself to help anyone in the sales field learn how to sell better! She started a private Facebook group and the rest is history. Tune into this week of the Direct Sales Done Right Podcast to learn how Jillian was a powerhouse in sales in the corporate space to how she moved to on and offline selling!

Jillian talks about common mistakes in sales, how to strengthen your selling practices, tweaking your messaging, and using your social media to make the connections that move your business forward.

Check Out Jillian here:

WEBSITE: https://thejillianmurphy.com/

INSTAGRAM: https://www.instagram.com/thejillianmurphy/
Scale Your Sales Podcast: https://podcasts.apple.com/us/podcast/scale-your-sales-w-jillian-murphy/id1643196871

HIGHLIGHTS:

7:00 Jillian's common mistakes in sales.

8:53 The process to go through to strength sales practices.
11:15 What are you excited about?
12:50 Sales process through the DMs from Jillian.

16:30 Content that has a purpose.
20:00 How to know when to invite.
24:35 Showing up on social media authentically

26:12 Go to advice for objections
31:07 Emotion of why someone might need your product
31:26 Questions to ask back to objections
32:43 Tone to asking questions about objections

Scale Faster with The Growth Hack
Growth marketing tips & tech insights from those who’ve done it.

Listen on: Apple Podcasts Spotify

Next Episode

Episode 276: It’s Butterfly Szn with Aisha Marshall

If you've found yourself running in circles, trapped by old habits and patterns that just won't let go, and you're yearning to live the life you've always dreamed of but feel stuck, then the Butterfly SZN Transformation Journal is designed with you in mind. It's perfect for those seeking a genuine shift from the cycle of suffering to a journey of empowerment and change.
Understanding the significance of life's transformative cycles, this Forbes 30 Under 30 honoree, Aisha Marshall, and dynamic podcaster is dedicated to helping people through their growth and changes.
As the author of "Butterfly SZN: The Guided Journal," the mission is to guide individuals through life's transitions, empowering them to embrace their fullest potential.

Quiz to determine which season you're in: https://butterflyszn.com/pages/quiz
Use the word CHIC for a discount on the journal!

Follow Aisha on Instagram here: https://www.instagram.com/itsbutterflyszn/
Check out her website here: https://butterflyszn.com/
Are you interested in the Chic Branding Experience?
Learn more here: https://chicinfluencer.com/direct-sales-services/branding/personal-branding-for-direct-sales/
Use code PODCAST50CBE for $50 off the 1-pay and 2-pay.

**Please note: for the 2-pay option, it will take $50 off the first payment, but then the 2nd payment is the full 2nd payment amount.

HIGHLIGHTS:
2:45 Meet Aisha! Learn about who she is and where she is in this life season.
4:54 What is the Butterfly SZN Transformation Journal?
11:10 Detaching your worth from your work.
14:20 Being proactive in your work.
15:48 What are the seasons of Butterfly SZN?
22:28 Meeting your own needs.
27:04 Meditate and Manifest
29:35 Awareness and Action
34:20 Discomfort you feel now vs. a year from now - what discomfort will you have in the future if you don't make a shift now?
39:52 Being stuck in the 'cocoon'
43:55 Asking yourself if you are happy with the work you are doing.

Scale Faster with The Growth Hack
Growth marketing tips & tech insights from those who’ve done it.

Listen on: Apple Podcasts Spotify