Why You Should be Targeting Gen Z & Millennials for Life Insurance!

07/18/23 • 64 min

Welcome back to the Direct Insurance Podcast - or DIP! for short! A podcast for independent insurance agents; brought to you by Insurance Advisors Direct, a full-service FMO. Today we sat down with Donald Kirkendall from Kirkendall/AffordableOne Insurance! Don walks us through the importance of life insurance in today's world, and why it's MORE important for younger generations to think about life insurance now than ever before.
The cost of living has gone up...but so has the cost of DYING! Young people have less risk of passing away unexpectedly, therefore their monthly premiums will be much lower than for those who are in their later years of life. Many young people believe that life insurance is too costly, so they put it off - thinking they won't need it until they get older...but then the unthinkable happens.
Don explains for us all the different situations that young people in the Millennial (ages 25-42) and Gen Z (ages 7-24) can possibly be in; when it comes to needing life insurance. Situations ranging from being a single parent with children from multiple fathers, a child with family health risks, and a child who lost their mother during childbirth. It's these stories that make us realize that tomorrow is never promised. Don also shares with us a few tips on how you can start generating life insurance leads in these age brackets, and how to speak to these groups on the importance of these products for their family's sake.
Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!

Previous Episode

Annuities: Features TELL, Benefits SELL!

Welcome back to the Direct Insurance Podcast - or DIP! for short! A podcast for independent insurance agents; brought to you by Insurance Advisors Direct, a full-service FMO. Today we sat BACK down with Robert Intelisano, aka The Insurance Doctor! Rob walks us through some really important things that can help you sell more annuities! We talk about the features and benefits of annuities that help educate the client, while still making the most sense to them!
Robert is the Founder and President of Intelisano & Associates. Since 1999 he has worked with thousands of individuals, families, and businesses helping them to obtain the best and most cost-effective insurance protection for their specific needs.
Taking a holistic approach with every case, Rob does not promote products until he understands his client’s short and long-term goals and needs. Only then does Rob and his team of independent professional advisors design the best solution, and always with the goal of providing you with protection and peace of mind at the right premium.
Rob has earned the following designations:
• Earned Chartered Life Underwriter CLU in 1995
• Earned Certified Senior Advisor CSA in 2003
Rob shares some of the most important lessons he's learned since starting in the industry, including the importance of having a good mentor, and being honest and transparent with your clients.
Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance

Next Episode

The State of the Market in 2023: Index Annuities for the Future!

Welcome back to the Direct Insurance Podcast - or DIP! for short! A podcast for independent insurance agents; brought to you by Insurance Advisors Direct, a full-service FMO. Today we sat down with Nick Mancuso from Retirable! Retirable describes the business as "... an experienced team of financial advisors and technologists, passionate about building a way to help you get more from your golden years — and we won't stop until everyone can confidently expect a better retirement." -Retirable.com
Today we sat down with Nick to talk about the current state of the Financial market in 2023; and how recession impacts investment accounts. Some would say that the market is on a downward trend - but is it? Nick explains that what we're seeing in today's market is played up by media, and exaggerated. Although there have been market declines in the last year, 2023 has seen some interesting investment numbers due to the increase in Annuity investments. Index accounts are seeing the greatest returns of any investment account-types. Due to the cyclical nature of the market, index investments get all of the market growth, without any market decline. Annual resets allow for index accounts to grow with market increases; making index accounts like annuities and IULs to become more and more popular in today's financial world.
Is this the best way to help clients save for retirement?
Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance