TikTok Marketing for Medicare? How??

05/23/23 • 53 min

Welcome back to the Direct Insurance Podcast - or DIP! for short! A podcast for independent insurance agents; brought to you by Insurance Advisors Direct, a full-service FMO. In today's episode, we sat down with Joanne Giardini, owner of Giardini Medicare. Joanne has been a Medicare expert for roughly 2 decades and uses TikTok as a means of generating high quality leads for her and her agency! How many leads you ask? How about 300 people who are ready to enroll in Medicare by the end of 2023?! WOW!!!
Joanne explains how she got started in producing TikTok content and how it has become part of her weekly routine. She explains the time and dedication that she puts into the platform, and how it has helped her grow the business in a way that no one - not even her son - ever imagined! Joanne also talks about how she films videos ahead of time, so that she can have videos ready to post while she's relaxing on vacation. (But as a Medicare agent, are you ever really, TRULY ever able to relax or take vacation? Hmm...)
Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!

Previous Episode

Client HORROR STORIES! Agents! Learn from Our Mistakes!

Welcome back to the Direct Insurance Podcast - or DIP! for short! A podcast for independent insurance agents; brought to you by Insurance Advisors Direct, a full-service FMO. Today, we had 3 very special guests in the DIP studio; Dan Tripp, Ruben Rodriguez, and Andrea Hicks. Each of these agents shared some of their client horror stories, ranging from "hindsight is 2020" to "maybe I should bring bug spray with me to every appointment...."
When you work with the general public, there are NUMEROUS things that can go terribly awry! There are so many people that don't understand the importance of working with not only a knowledgeable agent, but also the importance of simply HAVING the insurance policy for their needs - and how their needs could cripple them financially without proper coverage. Learn from these mistakes so you can help take your business to the next level - and have a laugh or two along the way!
Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!

Next Episode

D-SNP vs. PACE; What You Need to Know!

Welcome back to the Direct Insurance Podcast - or DIP! for short! A podcast for independent insurance agents; brought to you by Insurance Advisors Direct, a full-service FMO. Today we sat down with Shirley Lanier - Shirley has been in the industry for roughly a decade and started out her business in the D-SNP market of Medicare. Shirley explains to us the benefits of D-SNP Medicare products, as well as the differences that the PACE programs make to seniors; but that you can't have both!
The Medicare system can be extremely confusing, and if you're not careful or ask the right questions to your clients, you can end up a creek without a paddle! We talk about the barriers to D-SNP products, the limitations but also the benefits of the program for those people who are dually eligible for both Medicare and Medicaid. With such a large gap in today's wages amongst the working class - most seniors (especially in low-income areas around southeast Michigan) have more limited options for care, or even financial resources in order to stay healthy! What else do you want to know about D-SNP vs. the PACE Program?
Share this episode with a small business owner that you think would find this information helpful; even if they're not an insurance agent! But until then - Let's D.I.P. into insurance!