Tim Hughes, Co-Founder and CEO of DLA ignite, Social Selling Pioneer
10/19/22 • 58 min
Timothy Hughes is a bestselling author, creator, influencer, and a content sales professional. Tim is currently the co-founder and CEO of DLA ignite after a 25+ year career in sales and executive positions in companies like Oracle, Fujitsu, Sysao and more. Using his social media networks, Tim Hughes has been contributing to the creator economy in his given subjects of social and digital selling, digital marketing, leadership, and management.
Timothy is a bestselling author, having co-authored “Social Selling - Techniques to Influence Buyers and Changemakers” now in its second edition and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”, both published by Kogan Page.
Having worked extensively for more than 35 years in sales and marketing, Tim has made possible large-scale sales transformations within different organisations, including Fujitsu, Sysao, e-Vector and DSP Global. But his most important role has been at Oracle as UK Business Development Director. His position at Oracle brought large-scale sales transformation and with the result of increasing by more than $100m the sales uplift of the company.
Interview Questions
- About your professional and academic background
- Early career and motivations
- Your role and the stories behind the foundation of DLA Ignite
- About DLA Ignite:
- Can you explain more about the impact of social media to every business function and how your transformation products can tackle the current challenges?
- Could you explain more about the 5 cornerstones of Social Selling?
- What do you think about “Influencer Marketing” since it has become more and more viral in recent years?
- Do you have any significant advice that you would like to give our audiences, especially the ones who are doing Business Development/ Sales or companies who are looking for a wide transformation?
- Please summarise the five pillars you mentioned in your book ‘Social Selling - Techniques to Influence Buyers and Changemakers’.
About DLA Ignite
Timothy Hughes and Adam Gray formed DLAignite when they saw the effect that social media could have and realised that in the future social media would probably play a crucial role in the effectiveness of all organisations. They founded DLAIgnite in September 2016 and were almost immediately joined by Alex.
DLAignite maintains a permanent presence in all of earth’s diverse continents The benefit of global partnerships gives DLAignite the ability to pair organisations with local associates who understand specific regional linguistic nuance and cultural sensitivities.
To date through its associate and partner networks, DLAignite operates in territories covering well over 40% of the world’s population and is constantly expanding this.
References
Company Website: DLAIgnite.com
Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/
Twitter: https://twitter.com/Timothy_Hughes
You Tube: http://www.youtube.com/c/TimothyHughes1
Facebook: https://www.facebook.com/TimHughesSocialSelling/
Instagram: https://www.instagram.com/tim_hughes1/
Clubhouse: @timothy_hughes
Tik Tok https://www.tiktok.com/@timothy_hughes
About Dinis Guarda profile and Channels
https://www.openbusinesscouncil.org
https://www.intelligenthq.com
https://www.hedgethink.com/
https://www.citiesabc.com/
More interviews and inspirational videos on Dinis Guarda YouTube
Timothy Hughes is a bestselling author, creator, influencer, and a content sales professional. Tim is currently the co-founder and CEO of DLA ignite after a 25+ year career in sales and executive positions in companies like Oracle, Fujitsu, Sysao and more. Using his social media networks, Tim Hughes has been contributing to the creator economy in his given subjects of social and digital selling, digital marketing, leadership, and management.
Timothy is a bestselling author, having co-authored “Social Selling - Techniques to Influence Buyers and Changemakers” now in its second edition and “Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing”, both published by Kogan Page.
Having worked extensively for more than 35 years in sales and marketing, Tim has made possible large-scale sales transformations within different organisations, including Fujitsu, Sysao, e-Vector and DSP Global. But his most important role has been at Oracle as UK Business Development Director. His position at Oracle brought large-scale sales transformation and with the result of increasing by more than $100m the sales uplift of the company.
Interview Questions
- About your professional and academic background
- Early career and motivations
- Your role and the stories behind the foundation of DLA Ignite
- About DLA Ignite:
- Can you explain more about the impact of social media to every business function and how your transformation products can tackle the current challenges?
- Could you explain more about the 5 cornerstones of Social Selling?
- What do you think about “Influencer Marketing” since it has become more and more viral in recent years?
- Do you have any significant advice that you would like to give our audiences, especially the ones who are doing Business Development/ Sales or companies who are looking for a wide transformation?
- Please summarise the five pillars you mentioned in your book ‘Social Selling - Techniques to Influence Buyers and Changemakers’.
About DLA Ignite
Timothy Hughes and Adam Gray formed DLAignite when they saw the effect that social media could have and realised that in the future social media would probably play a crucial role in the effectiveness of all organisations. They founded DLAIgnite in September 2016 and were almost immediately joined by Alex.
DLAignite maintains a permanent presence in all of earth’s diverse continents The benefit of global partnerships gives DLAignite the ability to pair organisations with local associates who understand specific regional linguistic nuance and cultural sensitivities.
To date through its associate and partner networks, DLAignite operates in territories covering well over 40% of the world’s population and is constantly expanding this.
References
Company Website: DLAIgnite.com
Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/
Twitter: https://twitter.com/Timothy_Hughes
You Tube: http://www.youtube.com/c/TimothyHughes1
Facebook: https://www.facebook.com/TimHughesSocialSelling/
Instagram: https://www.instagram.com/tim_hughes1/
Clubhouse: @timothy_hughes
Tik Tok https://www.tiktok.com/@timothy_hughes
About Dinis Guarda profile and Channels
https://www.openbusinesscouncil.org
https://www.intelligenthq.com
https://www.hedgethink.com/
https://www.citiesabc.com/
More interviews and inspirational videos on Dinis Guarda YouTube
Previous Episode
QuHarrison Terry, Author of The Metaverse Handbook, Growth Marketing at Mark Cuban co.
QuHarrison Terry is an author and digital global expert growth marketer. QuHarrison is head of growth marketing at Mark Cuban Companies, a Dallas, Texas venture capital firm.
A true personality in LinkedIn and digital marketing, QuHarrison has co-authored the NFT Handbook, a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background, and more recently, The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a guide to every aspect of the technologies and cultural change related to the metaverse.
QuHarrison has also been featured on CNN, Huffington Post, Xconomy, Cointelegraph, MobiHealthNews, MedCity News, and as the Co-Host on CNBC’s No Retreat: Business Bootcamp, a series that centres around the philosophy of Wall Street famous broker Joe De Sena and is materialized in his off-the-grid, elite Vermont training facility known as "The Farm".
QuHarrison Terry made it 4 times as LinkedIn Top Voice in Tech for his contribution to digital marketing and technology.
QuHarrison Terry Interview Questions
1. Redefining metaverse
2. You say the metaverse is till not here, but in my opinion, I’d say we are someway here. What in your vision of metaverse, is the feature that needs to be developed to create a bridge?
3. Please summarise your vision for metaverse in the near future
4. Your views on NFTs in the metaverse
5. Pods (Artefacts) in the metaverse
6. What do you think is the way to harness the true potentials that lie within the metaverse?
7. My own vision of metaverse is holograms going around to create an immersive experience. What is your take on digital twins and latest advancements?
8. How do you see sports and entertainment in the metaverse?
9. If you certify everyone in the metaverse, the bots disappear. But, creators need those networks- a challenge and an opportunity here. How do you see this?
10. How can users find their element in the metaverse?
About Dinis Guarda profile and Channels
https://www.openbusinesscouncil.org
https://www.intelligenthq.com
https://www.hedgethink.com/
https://www.citiesabc.com/
More interviews and inspirational videos on Dinis Guarda YouTube
Next Episode
Zach Schleien, CEO of Filteroff App And Mental Health Advocate
Zach Schleien is a serial entrepreneur, bestselling author, mental health advocate, and a digital marketer. With more than 10 years of experience as a digital marketeer, he is currently the CEO of Filteroff App, a video speed dating app for brands, nonprofits and influencers to connect with their audiences.
Interview Questions
1. About your professional and academic background
2. What brought you to digital marketing?
3. Your experience in creating a dating app TopRomp
4. What is Filteroff?
5. How does this speed dating thing work?
6. How do you build an audience around this app?
7. As an influencer, for example, how would you guide your audience from theory to practical?
8. A series of communities in your app, how is Filteroff different from other players in the market like TikTok?
9. Your previous work with mental health and community building
Commonality between Filteroff and 18 percent is to community and face-to-face interaction (For quotes)
10. How does Filteroff deal with issues of ethics and mental health within different communities?
11. How are you planning to scale up?
12. How influencers can utilise the app, and highlighting some of the key examples of influencers or use cases.
13. Why should I choose your app over others?
Zach Schleien Biography
Zach holds a Masters in Information Management from Syracuse University and has developed his career around entrepreneurship and as a digital marketeer, working with the likes of Johnson & Johnson and becoming Business Analyst for the Global Health Services team.
As a serial entrepreneur, Schleien has founded several companies like BeginU, a platform for college students to find projects and work opportunities to develop their skills, Top Romp, LIFT Protein Muffin and, more recently, Filteroff App.
After his friend’s passing with mental illness, Zach started different initiatives to help people with mental illness. He has launched several campaigns and projects like CaringCrowd, a crowdfunding platform for non-profits, NAMI, the National Alliance on Mental Illness,( the nation's largest grassroots mental health organisation) and 18percent, a free mental health online community based off Slack. In 2 different campaigns, his organisations has helped more than 960 parents with children who have a mental illness.
As an author, he constructed an e-book at Bitly, where he was a customer service data analyst. In this book, he highlighted 37 key ways brands use Bitly. He also co-authored the #2 bestseller on Amazon, Hacking The Internship Process” while pursuing his Masters in Information Management at Syracuse University.
Zach was awarded uLeader Young Professional of the Year in 2018 and winner of the 33 under 33 category, Corporate/Fortune 500.
About Dinis Guarda profile and Channels
https://www.openbusinesscouncil.org
https://www.intelligenthq.com
https://www.hedgethink.com/
https://www.citiesabc.com/
More interviews and inspirational videos on Dinis Guarda YouTube
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