Social Gets Serious: Customer Experience Management Tools

06/23/15 • 56 min

Digital World with Game Changers, Presented by SAP

The buzz: Seriously. Social media is the real deal. How? It can help achieve and surpass your customer support goals. Who says? Key findings from a 1000-company research study. Reality? More service interactions are taking place over social channels. Best results: Integrate social media activity with customer engagement strategies. Ready? The experts speak: Brent Leary, CRM Essentials: “We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better” (J. Bezos). Joe Hughes, EY: “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing” (T. Roosevelt). Reza Soudagar, SAP: “If you defer investing your time and energy until you see that you need to, chances are it will already be too late” (C. Christensen). Join us for Social Gets Serious: Customer Experience Management Tools.

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Consumer Privacy in the Era of Big, Human Data: Possible?

The buzz: Privacy. The fabled “360-degree customer insight” is within reach as Marketing enters an era of data science-driven insights. Brands can now understand customers like never before, via internal company data and human-created data from social media, mobile and wearable devices. But can your company build insights while protecting consumers’ privacy and gaining their trust? What should you do before rushing to the “art of the possible? Can IoT and privacy co-exist? The experts speak. Eleanor Treharne-Jones, TRUSTe: “Privacy...shouldn't be the price we accept for just getting on the Internet” (Gary Kovacs). Sagi Leizerov, EY: “The answer to effective de-identification of personal information and minimizing privacy risk is not a clear black-and-white. It is rather a constantly morphing 50 shades of gray.” Tim Barker, DataSift: “The future is already here—it's just not very evenly distributed” (William Gibson). Join us for Consumer Privacy in the Era of Big, Human Data: Possible?

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Data Privacy and Protection in The Age of Transparency

The buzz: Peek-a-boo. I see you! With information transparency fuelled by social aka human-created data, the collection and manipulation of our personal data by businesses is ubiquitous, and we’re not happy about it. The challenge is not with social networks, but with data collection policies of businesses that harvest and process data from these networks. What are the ethical and legal implications? Do we have a say? The experts speak. Tim Barker, DataSift: “Computing is not about computers any more. It is about living” (Nicholas Negroponte). Nora Boukadid, EY: “It is not the strongest of the species that survives, nor the most intelligent...It is the one that is most adaptable to change” (Leon Megginson). Roger Gorman, ProFinda: “To connect our collective wisdom and social capital, to change the world, is hindered often by data, policies and processes. If we can navigate this, it's time for data-driven serendipity.” Join us for Data Privacy and Protection in The Age of Transparency.