
Eating Disruption for Lunch: Digesting Decentralization
05/26/15 • 57 min
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User Experience in Enterprise Software: ROI of UX
The buzz: Happiness. Enterprise software has been delivering increased functionality for years, but too often at the expense of ease-of-use. Why? Good design is notoriously difficult and thus not addressed or measured by most IT teams. UX projects are a business investment, where satisfaction must translate into performance to calculate ROI. Should UX be part of project development from the get-go? The experts speak. Jaco Van Eeden, Deloitte: “The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration.” (Don Norman) Michael Romeo, Deloitte: “You have to start with the Customer Experience and work backyards to the technology” (Steve Jobs). Phil Dervan, SAP: “We should judge our industry by the happiness we create.” (Cennydd Bowles) Mark Schenecker, SAP: “Simple can be harder than complex...But...once you get there, you can move mountains.” (Steve Jobs) Join us for User Experience in Enterprise Software: ROI of UX.
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Consumer Privacy in the Era of Big, Human Data: Possible?
The buzz: Privacy. The fabled “360-degree customer insight” is within reach as Marketing enters an era of data science-driven insights. Brands can now understand customers like never before, via internal company data and human-created data from social media, mobile and wearable devices. But can your company build insights while protecting consumers’ privacy and gaining their trust? What should you do before rushing to the “art of the possible? Can IoT and privacy co-exist? The experts speak. Eleanor Treharne-Jones, TRUSTe: “Privacy...shouldn't be the price we accept for just getting on the Internet” (Gary Kovacs). Sagi Leizerov, EY: “The answer to effective de-identification of personal information and minimizing privacy risk is not a clear black-and-white. It is rather a constantly morphing 50 shades of gray.” Tim Barker, DataSift: “The future is already here—it's just not very evenly distributed” (William Gibson). Join us for Consumer Privacy in the Era of Big, Human Data: Possible?
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