Legal Marketing and Niching Up with Chris Dreyer (234)

09/01/22 • 32 min

A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. His book is: Niching Up: The Narrower the Market, the Bigger the Prize. It is slated for release in Q4 of 2022. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Rankings.io: https://rankings.io/ Hook DM Canada: https://hookdm.ca Hook SEO: https://hookseo.com

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Brand SERPs With Jason Barnard (233)

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in Brand SERP optimization and Knowledge Panel management. Matt Rouse, Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University. https://jasonbarnard.com/ https://kalicube.com/about/invite-jason/invite-jason-barnard-on-your-podcast/ Matthew Rouse (host & author) https://matthewrouse.com Hook Digital Marketing Canada: https://hookdm.ca Hook SEO: https://hookseo.com

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Master Storytelling with Mark Carpenter (235)

Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator. Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire” and co-creator of the Master Storytelling Workshop. When he’s not training, speaking, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children's books. Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire https://master-storytelling.com/podcastgift/ Hook DM Canada: https://hookdm.ca Hook SEO USA: https://hookseo.com