"Decoding B2B Marketing Challenges" featuring Andrew Baird of TierPoint

08/16/23 • 29 min

In this captivating conversation, your host Abby sits down with Andrew Baird, the VP of Marketing at TierPoint, a leading data center and managed services company. Join us as we explore the world of B2B marketing and delve into the insights and strategies that Andrew has gained over the years. From understanding the intricate customer journey to creating a cohesive brand story, Andrew shares valuable perspectives on driving brand awareness and engaging enterprise buyers. Discover the challenges of the tech stack and the importance of aligning with your customer's pain points.

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"Navigating the Ever-Changing Landscape of B2B SaaS Marketing" featuring Genelle Kunst of Bloomreach

Join host Abby as she sits down with Genelle Kunst, VP of Global Marketing at Bloomreach, in this episode of Digital Marketing Master. Genelle shares her unique career path from business development to B2B SaaS marketing, highlighting the exciting opportunities and challenges the industry offers. They discuss the importance of being data-driven, staying ahead of market changes, and the ever-evolving role of AI in marketing. Tune in for valuable insights and tips for marketers looking to make a mark in the fast-paced world of B2B SaaS.

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"From Scratch to Success: Building a Brand" featuring Joya Scarlata of InterraIT

Join us in the latest episode of Digital Marketing Master as Abby sits down with Joya Scarlata, a trailblazer in the world of IT marketing. With a decade at Interra IT and a passion for marketing, Joya shares her journey of building a marketing team from the ground up and leveraging innovation to stand out in the competitive IT landscape. Discover how Joya encourages a culture of continuous learning and innovation within her team. Hear about the power of brainstorming and tailor-made solutions, which form the foundation of Interra IT's client-focused approach.