How AI is Changing Google Search
04/11/24 • 14 min
Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that will not only preserve, but elevate, your website's content in the age of SGE. Dive into the nitty-gritty with us and grasp the continuing importance of comprehensive content—content that reigns as king and queen in this AI-dominated kingdom.
Join us for a stimulating session where we shine a light on the future of online search and content creation. Discover the secret to differentiating your website through in-depth articles, videos, and their transcriptions, ensuring you stay ahead of your competition in SGE searches. With insights into tailoring your content to the ideal client, we confirm that SEO is far from obsolete—it's simply evolving. Embrace this shift with us and learn how to keep your content not just relevant, but indispensable.
If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-112-How-AI-is-Changing-Google-Search
Here is a link to Google's explanation of SGE
https://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdf
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that will not only preserve, but elevate, your website's content in the age of SGE. Dive into the nitty-gritty with us and grasp the continuing importance of comprehensive content—content that reigns as king and queen in this AI-dominated kingdom.
Join us for a stimulating session where we shine a light on the future of online search and content creation. Discover the secret to differentiating your website through in-depth articles, videos, and their transcriptions, ensuring you stay ahead of your competition in SGE searches. With insights into tailoring your content to the ideal client, we confirm that SEO is far from obsolete—it's simply evolving. Embrace this shift with us and learn how to keep your content not just relevant, but indispensable.
If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-112-How-AI-is-Changing-Google-Search
Here is a link to Google's explanation of SGE
https://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdf
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Previous Episode
How Marketing has Changed Over the Course of the last 5 Years
Discover the seismic shifts that have rocked the digital marketing world as our hosts Jason, Maria, and Miriam, guide you through the transformative events of the past five years. We're unmasking the effects of the pandemic that shoved businesses into the online arena, escalating competition, and driving up ad costs. And that's just the tip of the iceberg. We're talking about the social media juggernaut's leap with the rise of TikTok, forcing platforms to adapt with a newfound emphasis on video content. It's a battleground out there, and we're arming you with the insights to navigate it.
As the chatter online grows louder, we dissect the role of AI in content generation and its double-edged sword for small businesses vying to be heard. Jason stresses the art of tailoring content to captivate your ideal client amidst a noisy digital landscape. With ad prices soaring and lead quality waning, we confront the real struggle businesses face on social media. It's not just about brand awareness but fostering authentic connections and sparking genuine engagement. Join us for this captivating conversation, and gear up to elevate your digital marketing game to new heights.
If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-111-How-Marketing-has-changed-over-the-course-of-the-last-5-years
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Next Episode
Brand Partnerships Part 2
Unlock the full potential of your design collaborations with our latest episode, where I, joined by Miriam and our special guest, Maria, reveal the secrets to forging powerful brand partnerships in the world of interior design. We delve into Maria's triumphs at KBiz and provide a wealth of expertise on how to approach brands, pitch perfect content, and use strategic timing to get your projects featured in top magazines. We're not just sharing our experiences; we're equipping you with the tools to capture a brand's attention, plan professional photography, and maximize social media and PR to amplify your design narrative.
This episode is a goldmine for designers eager to elevate their work through strategic collaborations. As we unwrap the art of concise communication with brands and media, we emphasize the elegance of a one-page PDF pitch and the craft of including just the right project details to pique interest. With actionable steps on initiating contact with brand PR representatives and coordinating project asset releases, both budding and veteran designers will find value in our discussion. Join us, along with Maria's insider insights, to learn how to navigate the intricacies of brand partnerships and secure those coveted media spots that will spotlight your design prowess.
If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-113-Brand-Partnerships-Part-2
Other Episodes Discussed in this episode:
https://www.designerdiscussions.com/episodes/episode-108-how-to-start-conversations-with-brands-at-kbis
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
Designer Discussions : Remodeling Business Marketing - How AI is Changing Google Search
Transcript
Welcome to Designer Discussions with Jason , maria and Miriam . Today , jason and Maria are going to talk about how AI is changing Google Search .
Mirjam LippunerWelcome to the Designer Discussions podcast with Jason , maria and Miriam Tune in each week , where we talk about marketing , pr and business advice for design professionals .
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