#36 Guest Lecture: Fireside Chat with Matthew Winkler

12/26/19 • 46 min

Demystifying Media at the University of Oregon

About Our Guest:
Matthew Winkler, Editor-in-Chief Emeritus and co-founder of Bloomberg News, answers questions from our journalism students in the studio during his visit to the University of Oregon in November.

Find Matthew Winkler online:
LinkedIn
Twitter

Show Notes:
01:12 - The Bloomberg Way
08:57 - Getting all sides of a story
11:54 - Showing not telling in data journalism
16:21 - Using statistical computing software for storytelling
18:01 - Robo journalism
22:36 - Transitioning to economic reporting
26:30 - Integrity in reporting
29:41 - Reporting on your customers
36:48 - Sharing stories with sources before publishing
37:33 - 2020 Presidential rumors
43:18 - Learning from 2016 election coverage

Hear more from Matthew Winkler:
Video Interview

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Find Matthew Winkler online:
LinkedIn
Twitter

Hear more from Matthew Winkler:
Video Interview

You can find more Demystifying Media content, like video interviews and lecture recordings, on YouTube.

Previous Episode

#35 The ethics of reporting on your own newsroom with the 2019 Ancil Payne Award Winners

About Our Guest:
Each year, the University of Oregon School of Journalism and Communication recognizes the tough, ethical decisions made in the newsroom and in the field—decisions that make a difference in the community but are often invisible to the public. The Ancil Payne Award for Ethics in Journalism presents a $10,000 annual prize to a media organization or journalist who reports with integrity despite personal, political, or economic pressure in honor of Seattle broadcasting legend, Ancil Payne.

During their interview, Yuen and Sepic discuss what it was like to report on their newsroom’s coverage of the fall from grace of one of its network’s biggest stars--Garrison Keillor, producer and host of "A Prairie Home Companion"--after he was accused of inappropriate behavior at the height of the #MeToo movement.

Find Matt Sepic online:
Twitter

Find Lauren Yuen online:
Twitter
Show Notes
1:16 - How the investigation came about
6:41 - How Garrison Keillor's retirement impacted the team's reporting on the story
13:23 - How the team avoided being scooped by the competition
16:12 - Timeline for the reporting and findings from the internal investigation
23:18 - How MPR reacted to the story
24:40 - Lessons and takeaways for other newsrooms reporting on themselves
27:25 - What the Payne Award means to Lauren and Matt

Read the transcript for this episode

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You can find more Demystifying Media content, like video interviews and lecture recordings, on YouTube

Next Episode

#37 The evolution of community engagement with Ashley Alvarado

About Our Guest:
Among Ashley's efforts to develop strategies and opportunities to engage new and existing audiences across platforms is the engagement-driven, community-centered live storytelling series Unheard LA, leading human-centered design projects, and Feeding the Conversation, an ongoing series of engagement-sourcing gatherings that bring together members of the community with KPCC journalists around specific themes or coverage areas.

She also serves as board president of Journalism That Matters, sits on the steering committee of Gather, is a mentor for Membership Puzzle Project’s Join the Beat cohort, and works as a curator for American Press Institute’s BetterNews.org.

Find Ashley Alvarado online:
Twitter
LinkedIn
Southern California Public Radio
LAist

Show Notes:
00:03: Summary of Ashley's work
01:12: What is engaged journalism?
02:21: More about Unheard LA and Feeding the Conversation
05:36: Putting on journalism engagement events and the benefit to KPCC
08:34: Developing and maintaining relationships with readers and listeners
12:03: The financial benefit of engaged journalism
14:27: How Feeding the Conversation builds KPCC's audience
16:25: How Ashley entered this line of work
21:32: How can journalism students build a career in engagement journalism?
23:33: Why Ashley's service commitment to journalism organizations is important to her
26:34: What other industries or influences shape Ashley's work
29:46: Big projects of the moment
33:01: Wrap-up

Hear more from Ashley Alvarado:
Video Interview

Read the transcript from this episode.