The State of B2B Marketing w/Kipp Bodnar

09/15/23 • 31 min

Demand Decoded: Demand Generation & Digital Marketing Podcast

B2B marketing is like a moving target, always evolving with new trends and distractions. But what’s the situation today, and what are the best strategies to drive business growth?
In this episode of Demand Decoded, we're joined by Kipp Bodnar, CMO at HubSpot, to explore the current state of B2B marketing.
We cover:

The most significant changes in B2B marketing over the past 10-15 years.
How HubSpot has adapted in response to these changes.
Key strategies that are currently driving success for HubSpot.
Insights into the future of B2B marketing and the prime opportunities for marketers moving forward.

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The most significant changes in B2B marketing over the past 10-15 years.
How HubSpot has adapted in response to these changes.
Key strategies that are currently driving success for HubSpot.
Insights into the future of B2B marketing and the prime opportunities for marketers moving forward.

Watch all episodes on YouTube
Join future episodes live on LinkedIn

Previous Episode

TRENDING EPISODE: Inbound Evolution: From Lead Generation to Demand Generation

Lead generation is no longer an effective B2B marketing strategy, and it hasn’t been for some time.
Since the surge in popularity of inbound lead generation in 2010, a significant evolution has taken place – particularly in buyer behaviour, which has been a driving force behind this shift.
Yet, despite these huge changes in buyer behaviour, many B2B marketing teams are sticking to the same old lead generation techniques from over a decade ago.
But let's be real – this just don't cut it anymore when it comes to captivating an audience and delivering real business results. And data is there to back it up.
In this episode, we going to discuss why marketers need to ditch the outdated inbound lead generation playbook and focus on inbound demand generation to fuel business growth. And crucially, we cover practical insights to help you make this transition seamlessly and effectively.
Tune in to discover:

How to prove that your lead generation is failing
How to navigate the gap between your leads and buyers
Why inbound demand generation is the most effective method for converting today’s buyers
How to make the switch from lead generation to inbound demand generation at a strategic level
What the switch means from a tactical level
How to measure the success of inbound demand generation

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Next Episode

Crafting the Perfect Website Homepage

Your homepage is the single most important page on your website.
It's usually the most visited page by new and returning users, playing a major role in your website experience.
Yet, deciding what to put on it can be tricky. It's easy to overload with information, replicate content from other pages, and miss your target audience's needs.
In this episode of Demand Decoded, Phil combines research and practical experience to talk through the critical elements that every website needs on its homepage.
By integrating these elements, you can create a homepage that caters to your buyers throughout their journey and maximises high-intent conversions.
Tune in to revamp your website's homepage and provide the best experience for your buyers.

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