Demand Decoded: Demand Generation & Digital Marketing Podcast

With 8.5 billion searches happening daily on Google, SEO is still one of the most powerful ways to capture demand and drive revenue, but the right approach is crucial for success.
In this episode, we share our proven SEO approach that actually generates revenue.
We dive into Blend's own SEO strategy, which generates hundreds of high-intent leads, and explore the approach we use to achieve similar results for businesses in a range of industries.
SEO may not be as glamorous as it once was, but finding the right approach can be a game-changer for your business.
Tune in to learn SEO strategies that actually generate revenue.

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B2B marketing is like a moving target, always evolving with new trends and distractions. But what’s the situation today, and what are the best strategies to drive business growth?
In this episode of Demand Decoded, we're joined by Kipp Bodnar, CMO at HubSpot, to explore the current state of B2B marketing.
We cover:

• The most significant changes in B2B marketing over the past 10-15 years.
• How HubSpot has adapted in response to these changes.
• Key strategies that are currently driving success for HubSpot.
• Insights into the future of B2B marketing and the prime opportunities for marketers moving forward.

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It's no secret that buyers these days prefer to opt-out. It seems like most of them would rather not receive any marketing communications if given the choice.
So, as a marketer, you might be wondering how on earth you can effectively communicate with them.
In this episode of Demand Decoded, we explore the shift in marketing strategy that will empower you to navigate the opt-out landscape with finesse. We'll discuss the importance of embracing a mindset of respect and empathy for buyers' desire to remain anonymous and opt out of most communication.
Gone are the days of relentlessly pursuing opt-ins. Instead, we'll introduce you to innovative strategies that attract and engage today's buyers without relying on traditional opt-ins.

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Buyer preferences have changed.
In a rapidly evolving landscape, traditional marketing methodologies like inbound marketing, outbound marketing, and lead generation are no longer effective.
To succeed in this new era, marketers must adopt innovative strategies that align with the preferences and behaviours of today’s buyers.
Introducing: Inbound Demand Generation!
This one-off episode offers marketers and revenue professionals a unique opportunity to learn why this buyer-centric approach should power your marketing. By seamlessly combining the principles of inbound philosophy with the delivery of demand generation, it unlocks the true potential of marketing in the buyer-lead age.

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We're back at it again, sharing what's actually working in B2B marketing for 2025. Based on real results from us, our client campaigns and insider insights from our network of marketers, we break down the strategies you can't afford to miss next year.

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