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Decoding AI for Marketing - Typeface Founder Abhay Parasnis on the Future of AI Marketing Workflows

Typeface Founder Abhay Parasnis on the Future of AI Marketing Workflows

02/04/25 • 43 min

Decoding AI for Marketing

Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners.

For Further Reading:

Abhay Parasnis showcases Typeface on CNN “De-coded” w/Host Anna Stewart

Adobe Alum takes AI-enables marketing beyond the prompt

Transition from solo acts to a complete symphony with AI

Abhay Parasnis Keynote at VivaTech 2024

Listen on your favorite podcast app: https://pod.link/1715735755

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Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners.

For Further Reading:

Abhay Parasnis showcases Typeface on CNN “De-coded” w/Host Anna Stewart

Adobe Alum takes AI-enables marketing beyond the prompt

Transition from solo acts to a complete symphony with AI

Abhay Parasnis Keynote at VivaTech 2024

Listen on your favorite podcast app: https://pod.link/1715735755

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Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyond. And we’ll hear predictions as to how AI in marketing is evolving in 2025.

For Further Reading:

Read Shelly’s blog from CES: https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9

Subscribe to Shelly’s newsletter: https://shellypalmer.com/subscribe/

Listen on your favorite podcast app: https://pod.link/1715735755

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Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upended by the technology.

For Further Reading:

Check out Shiv’s substack

2025 AI Predictions You Can’t Afford to Miss

Marketing With AI for Dummies

Consortium for AI Personalization

Listen on your favorite podcast app: https://pod.link/1715735755

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