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Decoding AI for Marketing - Startups like Pictory Tap LLMs to Improve Your Marketing Workflow

Startups like Pictory Tap LLMs to Improve Your Marketing Workflow

06/04/24 • 34 min

Decoding AI for Marketing

Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next.

For Further Reading:

Pictory

10 “Best” AI Tools for Business (May 2024)

The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted Work

Inside Big Tech's underground race to buy AI training data

ElevenLabs

POSSIBLE

Listen on your favorite podcast app: https://pod.link/1715735755

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Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next.

For Further Reading:

Pictory

10 “Best” AI Tools for Business (May 2024)

The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted Work

Inside Big Tech's underground race to buy AI training data

ElevenLabs

POSSIBLE

Listen on your favorite podcast app: https://pod.link/1715735755

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For Further Reading:

Learn more about Wesley

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Listen on your favorite podcast app: https://pod.link/1715735755

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For Further Reading:

What is RAG (retrieval-augmented generation)?

Zetta Venture Partners

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Listen on your favorite podcast app: https://pod.link/1715735755

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