Milly Tamati - How to productize and monetize a community!

05/31/23 • 59 min

🤙🏻 About the Guest - Milly Tamati is the Founder and Chief Generalist at Generalist World. She lives on a little island in the Scottish highlands with a population of just 170 people where she is building the home of the generalist (generalist.world).

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast and the guest

02.49 - Origins of The Generalist World

06.22 - Milly’s story of becoming a Generalist

10.12 - Starting the Generalist World as a community

12.28 - Taking the idea to execution when building communities

17.55 - Finding the first set of champions of the community

20.18 - Productising the community

26.16 - Working solo and hiring people in your company

28.28 - Balancing doing things you love and doing thing that you don’t love in early stage

34.19 - Cracking the business at the Generalist World

37.11 - Monetising the community

42.17 - Balancing monetisation and not losing the purpose of community

45.56 - Intentional community design framework

48.45 - Interesting things lined up at the Generalist World

52.59 - Balancing mental burden of working as a solopreneur

58.30 - Outro to the podcast

🤙🏻 Shoutouts to awesome people

Lenny's Podcast Rosie Sherry

🤙🏻 Where to find Milly Tamati - https://twitter.com/MillyTamati

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast and the guest

02.49 - Origins of The Generalist World

06.22 - Milly’s story of becoming a Generalist

10.12 - Starting the Generalist World as a community

12.28 - Taking the idea to execution when building communities

17.55 - Finding the first set of champions of the community

20.18 - Productising the community

26.16 - Working solo and hiring people in your company

28.28 - Balancing doing things you love and doing thing that you don’t love in early stage

34.19 - Cracking the business at the Generalist World

37.11 - Monetising the community

42.17 - Balancing monetisation and not losing the purpose of community

45.56 - Intentional community design framework

48.45 - Interesting things lined up at the Generalist World

52.59 - Balancing mental burden of working as a solopreneur

58.30 - Outro to the podcast

🤙🏻 Shoutouts to awesome people

Lenny's Podcast Rosie Sherry

🤙🏻 Where to find Milly Tamati - https://twitter.com/MillyTamati

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

Previous Episode

Joshua Zerkel - How to become a global leader in B2B space using community!

🤙🏻 About the Guest - Joshua Zerkel is one of the established leaders in the business community management space. He has been leading community programs at B2C and B2B companies and nonprofits for 20 years. He is currently the Head of Global Engagement Marketing at @Asana. He helps give people the tools they need to learn how to work together more effectively, and create community programs that connect them with other like-minded folks who want to achieve the same goals.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast and the guest

02.41 - Joshua’s multi-faceted role at Asana

04.35 - Aligning community with business

07.04 - Framework to keep the team aligned to the goal consistently

09.23 - Setting goals for communities

12.17 - Goals at Asana and thought process to set community goals in a B2B company

15.24 - Breaking the misconception of building communities to drive sales

20.14 - Successful community programs led by Joshua in his career

24.15 - Launching Asana Together World Tour virtually in COVID

29.26 - Tactics to drive engagement in a virtual conversation

33.59 - Parternships and it’s impact on a community

37.25 - Going from zero to one to build better partnership programs in a community

40.50 - Building the right media strategy

43.12 - Experience of working at Evernote

48.07 - Applying lessons from B2B to B2C and vice versa

52.11 - Suggestions for community builders on how to be more data-driven

54.21 - Tips for building customer-centric communities

55.00 - Outro to the podcast

🤙🏻 Where to find Joshua Zerkel - https://www.linkedin.com/in/joshuazerkel/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20

Next Episode

Jake Mckee - Unpacking lessons from 27yrs of community building experience!

🤙🏻 About the Guest - Jake McKee is the OG Community Guy. He’s been in space since 1996 which was a long time ago Jake. He played a pivotal role in building communities for big brands like LEGO, Apple, Southwest Airlines, Canon etc.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast and the guest

03.37 - Jake’s tale of community from 1996

07.05 - Educating the industry about community in 90s

12.54 - Pulling off in-person community events like a road show

20.19 - Building community in the early days

29.06 - Blending product and community world together

39.14 - Identifying champions in your community

46.48 - Incentivising the community members at Lego

55.28 - Building a product insights program for early stage brands

01.00.58 - Product first vs Community first company

01.09.57 - Building community to empower business

01.12.39 - Jake’s advice to young community builders