Jake Mckee - Unpacking lessons from 27yrs of community building experience!
06/08/23 • 76 min
🤙🏻 About the Guest - Jake McKee is the OG Community Guy. He’s been in space since 1996 which was a long time ago Jake. He played a pivotal role in building communities for big brands like LEGO, Apple, Southwest Airlines, Canon etc.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
03.37 - Jake’s tale of community from 1996
07.05 - Educating the industry about community in 90s
12.54 - Pulling off in-person community events like a road show
20.19 - Building community in the early days
29.06 - Blending product and community world together
39.14 - Identifying champions in your community
46.48 - Incentivising the community members at Lego
55.28 - Building a product insights program for early stage brands
01.00.58 - Product first vs Community first company
01.09.57 - Building community to empower business
01.12.39 - Jake’s advice to young community builders
01.15.22 - Outro to the podcast
🤙🏻 Resources from the Podcast
🤙🏻 Where to find Jake mckee - https://www.linkedin.com/in/jakemckee/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
🤙🏻 About the Guest - Jake McKee is the OG Community Guy. He’s been in space since 1996 which was a long time ago Jake. He played a pivotal role in building communities for big brands like LEGO, Apple, Southwest Airlines, Canon etc.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
03.37 - Jake’s tale of community from 1996
07.05 - Educating the industry about community in 90s
12.54 - Pulling off in-person community events like a road show
20.19 - Building community in the early days
29.06 - Blending product and community world together
39.14 - Identifying champions in your community
46.48 - Incentivising the community members at Lego
55.28 - Building a product insights program for early stage brands
01.00.58 - Product first vs Community first company
01.09.57 - Building community to empower business
01.12.39 - Jake’s advice to young community builders
01.15.22 - Outro to the podcast
🤙🏻 Resources from the Podcast
🤙🏻 Where to find Jake mckee - https://www.linkedin.com/in/jakemckee/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
Previous Episode
Milly Tamati - How to productize and monetize a community!
🤙🏻 About the Guest - Milly Tamati is the Founder and Chief Generalist at Generalist World. She lives on a little island in the Scottish highlands with a population of just 170 people where she is building the home of the generalist (generalist.world).
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
02.49 - Origins of The Generalist World
06.22 - Milly’s story of becoming a Generalist
10.12 - Starting the Generalist World as a community
12.28 - Taking the idea to execution when building communities
17.55 - Finding the first set of champions of the community
20.18 - Productising the community
26.16 - Working solo and hiring people in your company
28.28 - Balancing doing things you love and doing thing that you don’t love in early stage
34.19 - Cracking the business at the Generalist World
37.11 - Monetising the community
42.17 - Balancing monetisation and not losing the purpose of community
45.56 - Intentional community design framework
48.45 - Interesting things lined up at the Generalist World
52.59 - Balancing mental burden of working as a solopreneur
58.30 - Outro to the podcast
🤙🏻 Shoutouts to awesome people
Lenny's PodcastRosie Sherry
🤙🏻 Where to find Milly Tamati - https://twitter.com/MillyTamati
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
Next Episode
Edu Giansante - Why you should think like a creator when building a community!
🤙🏻 About the Guest - Edu Giansante is the head of community at Persona, based in SF. Prior to Persona, he was the head of community for Wix, Dropbox, VMware and Zynga. He is also the founder of edublin, book author and a dog parent.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
02.45 - Running a E-Dublin and creating content
04.44 - How the community experience helped Ed build E-Dublin
10.08 - Learnings for community builders from content creators
13.30 - Creating timeless content and staying on the edge as a creator
16.52 - Strategy towards making community bigger than the community builder
20.07 - Edu’s experience of scaling Dropbox community - creating ambassadors and much more
25.48 - Incentivising super users in Dropbox community
30.29 - Some things that did not work at Dropbox
40.05 - Changing gears from Dropbox to Wix from a community standpoint
46.47 - Tips to look out for when you hire community managers
49.50 - Outro to the podcast
🤙🏻 Where to find Edu Giansante - https://www.linkedin.com/in/edugiansante/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20
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