Capturing Attention in a Busy World: Is it Possible?

05/29/19 • 46 min

Summary: In today’s digital advertising landscape, it’s harder than ever to stand out from the crowd and grab a consumer’s attention. So what’s a company to do? In this episode of Data Myths, Malinda walks us through the complex and evolving world of digital advertising. Reviving the “Data Myths Leaders and Losers” segment, Malinda breaks down everything from Google’s dynamic advertising to the future of cashing in as an influencer. Is traditional advertising dead? Can anyone take over Google as the top advertising platform? What does it take to catch a consumer’s eye? Listen to this week’s episode to find out.

What We Covered:

4:00 – Digital vs traditional advertising.

6:00 – Different types of Google Ads: Text, shopping, display, video

6:00 – What is a dynamic ad?

7:00 – What is a native ad?

9:00 – Consumers are now accustomed to free content and fed up with ads.

12:00 – Influencer Marketing

14:00 – Regulations are growing in influencer marketing for consumer transparency.

15:00 – Augment My Reality Please episode – Fyre festival’s use of influencer marketing.

21:00 – Digital advertising spend eclipses traditional advertising

22:00 – Google and Facebook’s ad duopoly.

23:00 – Will there be a scarcity of resources as users run out of time in the day?

26:00 – Leader: Google – 34 percent of consumers’ time online is on Google or a Google-owned site.

28:00 – Loser: Facebook – Usage has been declining

29:00 – Leader: Amazon – “The Amazon Effect: Love to Hate it, or Hate to Love it?” episode.

29:00 – Losers: Microsoft and Verizon – Losing market share.

30:00 – What are out of home ads?

31:00 – Influencer marketplace is getting crowded.

33:00 – Don’t Let Curation Kill Discovery episode – It is hard to find true creators

35:00 – Welcome to the Age of Assets: Brokers vs Owners episode – Brokers have an advantage now, but creators may begin to gain ground in the digital space.

39:00 – What will the relationship between creators and brokers look like in the future?

43:00 – Google and Facebook provide a good digital ecosystem for tracking attribution and click path to help brands understand their data.

44:00 – What is ad verification?

What We Covered:

4:00 – Digital vs traditional advertising.

6:00 – Different types of Google Ads: Text, shopping, display, video

6:00 – What is a dynamic ad?

7:00 – What is a native ad?

9:00 – Consumers are now accustomed to free content and fed up with ads.

12:00 – Influencer Marketing

14:00 – Regulations are growing in influencer marketing for consumer transparency.

15:00 – Augment My Reality Please episode – Fyre festival’s use of influencer marketing.

21:00 – Digital advertising spend eclipses traditional advertising

22:00 – Google and Facebook’s ad duopoly.

23:00 – Will there be a scarcity of resources as users run out of time in the day?

26:00 – Leader: Google – 34 percent of consumers’ time online is on Google or a Google-owned site.

28:00 – Loser: Facebook – Usage has been declining

29:00 – Leader: Amazon – “The Amazon Effect: Love to Hate it, or Hate to Love it?” episode.

29:00 – Losers: Microsoft and Verizon – Losing market share.

30:00 – What are out of home ads?

31:00 – Influencer marketplace is getting crowded.

33:00 – Don’t Let Curation Kill Discovery episode – It is hard to find true creators

35:00 – Welcome to the Age of Assets: Brokers vs Owners episode – Brokers have an advantage now, but creators may begin to gain ground in the digital space.

39:00 – What will the relationship between creators and brokers look like in the future?

43:00 – Google and Facebook provide a good digital ecosystem for tracking attribution and click path to help brands understand their data.

44:00 – What is ad verification?

Previous Episode

Clouds on the Horizon: To Cloud or Not to Cloud

Summary: Gone are the days of stashing servers under your desk. In this week’s episode, Brian guides listeners through a brief history of cloud computing. From the early days of mainframes to today’s hybrid cloud resources, learn how both people and companies have benefited from advancements in cloud technology. Your hosts share how the cloud has reduced the barrier to entry for technology startups and how larger organizations must assess their needs before committing to one cloud solution. And if you’re a dataphobe cringing at the word ‘cloud’, fear not... you’ll get a lot out of this episode!

What We Covered:

1:00 - The Amazon Effect: Love to Hate It, or Hate to Love It? episode - AWS and cloud computing.

2:00 - Most cloud and AI users don’t even know they are using it.

3:00 - What is the cloud?

4:00 - Benefits of the cloud - Lowering the barrier to entry for some companies.

5:00 - Life before the cloud: The age of mainframes.

6:00 - IBM’s involvement with mainframes.

10:00 - IBM’s PC, Apple’s Mac, C64, TRS-80, and Altair 8800 were created in the 70s and early 80s - The start of the PC client server.

13:00 - Big data centers were created - These were more complex and less utilized.

14:00 - The dot.bomb hits.

14:00 - Redhat and Cisco rise.

14:00 - What is colocation?

16:00 - What are DevOps? (Development Operations)

16:00 - 1998 VMware is founded and makes its way into the Intel X86 architecture space.

18:00 - VMware’s virtualization and its benefits.

20:00 - What is the Hypervisor?

21:00 - Linux, Unix, and the Mainframe using multitenant architecture.

23:00 - VMware’s IPO

26:00 - Machine catalogs and the creation of server templates.

26:00 - The creation of AWS in 2006 and Gmail in 2004.

29:00 - Welcome To The Age Of Assets: Brokers vs. Owners episode - A cloud shared economy.

31:00 - The uses of private, public, and hybrid cloud resources and what is cloud bursting?

35:00 - What would new business owners do over again if given the choice?

36:00 - Why the cloud isn’t always cheaper.

38:00 - Netflix and Dropbox using public and private cloud services.

40:00 - Infrastructure and Platform as a service.

Next Episode

Romancing the Blockchain: Are We Ready?

In this special episode of Data Myths, Brian and Malinda travel virtually to Liechtenstein to host Thomas Nägele and Alexis Esneault. Thomas is a blockchain expert and managing partner of NÄGELE Attorneys at Law. Alexis is an attorney at the firm and also specializes in blockchain and distributed ledger technology. With blockchain and cryptocurrency being relatively new, it’s important to think about what practical uses are. How will it affect how we do business? What are its potentials? And most importantly... What is it? Join Brian, Malinda, Alexis, and Thomas to learn more about the world of blockchain.

What We Covered:

1:00 – A little about our guests: Thomas Nägele and Alex Esneault from Nägele Attorneys at Law LLC

6:00 – House of Blockchain – Coworking space in Liechtenstein.

8:00 – What are bitcoin and blockchain? What’s the difference?

11:00 – Environmental impact of cryptocurrency and blockchain.

13:00 – What steps have been taken in Liechtenstein to make sure cryptocurrency or blockchain could be applied in a practical way?

15:00 – Bitcoin vs the Bank

16:00 – The Liechtenstein Blockchain Act

17:00 – Major changes that need to happen to advance the application of blockchain technology: regulation and ease of use.

21:00 – Welcome to the Age of Assets: Brokers vs. Owners episode – Companies are waiting for clearer regulations before moving into new markets.

22:00 – What are the differences between cryptocurrencies?

22:00 – Proof-of-work vs Proof-of-stake.

24:00 – What are smart contracts?

27:00 – I’d Like a PhD With a Side of AI episode – Automating repeatable tasks and re-honing the workforce to be thinking about places of opportunity.

31:00 – European Union’s involvement in blockchain.

34:00 – Tokenization and a token economy – Turning illiquid assets liquid.

37:00 – Are banks losing control to cryptocurrencies?

42:00 – Should you be involved in cryptocurrency?