Data Myths

In this special episode of Data Myths, Brian and Malinda travel virtually to Liechtenstein to host Thomas Nägele and Alexis Esneault. Thomas is a blockchain expert and managing partner of NÄGELE Attorneys at Law. Alexis is an attorney at the firm and also specializes in blockchain and distributed ledger technology. With blockchain and cryptocurrency being relatively new, it’s important to think about what practical uses are. How will it affect how we do business? What are its potentials? And most importantly... What is it? Join Brian, Malinda, Alexis, and Thomas to learn more about the world of blockchain.

What We Covered:

1:00 – A little about our guests: Thomas Nägele and Alex Esneault from Nägele Attorneys at Law LLC

6:00 – House of Blockchain – Coworking space in Liechtenstein.

8:00 – What are bitcoin and blockchain? What’s the difference?

11:00 – Environmental impact of cryptocurrency and blockchain.

13:00 – What steps have been taken in Liechtenstein to make sure cryptocurrency or blockchain could be applied in a practical way?

15:00 – Bitcoin vs the Bank

16:00 – The Liechtenstein Blockchain Act

17:00 – Major changes that need to happen to advance the application of blockchain technology: regulation and ease of use.

21:00 – Welcome to the Age of Assets: Brokers vs. Owners episode – Companies are waiting for clearer regulations before moving into new markets.

22:00 – What are the differences between cryptocurrencies?

22:00 – Proof-of-work vs Proof-of-stake.

24:00 – What are smart contracts?

27:00 – I’d Like a PhD With a Side of AI episode – Automating repeatable tasks and re-honing the workforce to be thinking about places of opportunity.

31:00 – European Union’s involvement in blockchain.

34:00 – Tokenization and a token economy – Turning illiquid assets liquid.

37:00 – Are banks losing control to cryptocurrencies?

42:00 – Should you be involved in cryptocurrency?

Summary: When does it become unethical for large companies like Facebook and Google to take advantage of the data they collected? Is it already unethical? Why has Brian broken up with his Apple Watch? Brian and Malinda cover tech, ethics, privacy, and the tipping point of when people start losing trust in the digital platforms they use daily. This podcast explores how Facebook is using Its user’s information and user privacy when involving minors among a string of additional questionable actions. Hearing about data breaches is becoming a norm and people are shrugging it off, but is that the best response? Listen to find out about Google and Facebook’s different responses to data breaches.

What We Covered:

1:00 - Apple and Facebook in the News - Apple bans Facebook’s Research app that paid users for data.

3:00 - TechCrunch App investigation in the Facebook Research app, and Apple banning the Facebook Research app.

6:00 - What is a VPN?

9:00 - Apple Data Protection - Apple Privacy Governance and iOS Security.

16:00 - GDPR Key Changes and the California Consumer Privacy Act.

22:00 - Onavo Privacy Policy

25:00 - HouseParty - An app similar to FaceTime with multiple people.

26:00 - WhatsApp and Bonfire: Group Video Chat

28:00 - Google apologizes for issues on their app.

33:00 - Consumers shrugging off data breaches because it's becoming a norm.

36:00 - GlassBox, Facebook Research app, and sensitive information not covered.

38:00 - The consumer tipping point, when does it start becoming a problem?

41:00 - Password Checkup - Informs users when they need to change their passwords.

45:00 - Heads Up - App game

Summary: Sure we’ve seen a major uptick in vinyl record sales, but what does that mean for the future of sound? Will higher quality audio beat out convenience? What is the difference between AM and FM radio? Will Malinda reunite with her iPod shuffle? Will Bose engineers everywhere be buying Brian voodoo dolls? Brian and Malinda discuss audio industry trends as well as their own experiences with audio technology in their everyday lives. Listen to this week’s episode to hear more.

What We Covered:

2:00 – War and conflict played a major role in communication and audio.

3:00 – Invention of the phonograph.

4:00 – What is audio fidelity?

6:00 – What is Ham radio?

7:00 – FCC begins regulating amateur radio services.

8:00 – What’s the difference between AM and FM Radio?

9:00 – The transition to vinyl records.

12:00 – 1963 Phillips cassette is released and disrupts the record industry.

13:00 – Rise of the CD – Overtook cassette sales in 1988.

17:00 – Cultural changes toward portability are killing quality.

19:00 – Tidal and Qobuz - High fidelity streaming services.

21:00 – Sonos is changing the home audio game.

23:00 – Wireless technology is changing how we listen

24:00 – Apple pulls headphone jack.

25:00 – All Things CES 2019 episode – Choosing between wired and wireless.

26:00 – Similar changes are happening in the camera industry

27:00 – Super X-fi and Sony 360 Reality Audio are changing the headphone industry.

30:00 – Bose vs Beats – Focusing on quality or design.

31:00 – Nokia is developing spatial audio recording.

33:00 – Podcasting and phones have helped shape the microphone industry.

35:00 – Social sharing has changed how audio is shared.

36:00 – A Podcast about Podcasts episode – The crowded podcast market has caused a need for higher audio quality podcasts.

42:00 – Vinyl’s revival – 2017 had the highest number of vinyl’s sold since 1991.

Summary: In today’s digital advertising landscape, it’s harder than ever to stand out from the crowd and grab a consumer’s attention. So what’s a company to do? In this episode of Data Myths, Malinda walks us through the complex and evolving world of digital advertising. Reviving the “Data Myths Leaders and Losers” segment, Malinda breaks down everything from Google’s dynamic advertising to the future of cashing in as an influencer. Is traditional advertising dead? Can anyone take over Google as the top advertising platform? What does it take to catch a consumer’s eye? Listen to this week’s episode to find out.

What We Covered:

4:00 – Digital vs traditional advertising.

6:00 – Different types of Google Ads: Text, shopping, display, video

6:00 – What is a dynamic ad?

7:00 – What is a native ad?

9:00 – Consumers are now accustomed to free content and fed up with ads.

12:00 – Influencer Marketing

14:00 – Regulations are growing in influencer marketing for consumer transparency.

15:00 – Augment My Reality Please episode – Fyre festival’s use of influencer marketing.

21:00 – Digital advertising spend eclipses traditional advertising

22:00 – Google and Facebook’s ad duopoly.

23:00 – Will there be a scarcity of resources as users run out of time in the day?

26:00 – Leader: Google – 34 percent of consumers’ time online is on Google or a Google-owned site.

28:00 – Loser: Facebook – Usage has been declining

29:00 – Leader: Amazon – “The Amazon Effect: Love to Hate it, or Hate to Love it?” episode.

29:00 – Losers: Microsoft and Verizon – Losing market share.

30:00 – What are out of home ads?

31:00 – Influencer marketplace is getting crowded.

33:00 – Don’t Let Curation Kill Discovery episode – It is hard to find true creators

35:00 – Welcome to the Age of Assets: Brokers vs Owners episode – Brokers have an advantage now, but creators may begin to gain ground in the digital space.

39:00 – What will the relationship between creators and brokers look like in the future?

43:00 – Google and Facebook provide a good digital ecosystem for tracking attribution and click path to help brands understand their data.

44:00 – What is ad verification?

Summary:
In this episode, Brian and Malinda discuss a man whose work is still only starting to be understood today - Nikola Tesla. Who was he, and how did he become an inventor? What kinds of technology did his inventions include? We take a look at some of his creations and uncover why his name is not always associated with them. We also discuss his history with Edison, the battle for powering New York City, and why Tesla had so much trouble with his patents. Join us as we look into this man’s history and how his work is just starting to be available to the world - 100 years after his time.

What We Covered:

• Nikola Tesla was a young mathematical mind with an inventive mother born in modern-day Croatia.
• The invention of AC Power - how this relates to AC vs DC and the battle with Edison to power our cities and how this resulted in the invention of the electric chair.
• The invention of wireless power, the induction motor, the "Tesla coil" and radio, x-ray, radiograph, neon signs, arc lighting (xenon headlights), and more. (There are 300 patents in his name with more credited in other's names).
• What technically is a robot?
• Why does Tesla not get credit for his inventions?
• The work he was doing had a lack of commercial application, which meant he had trouble getting traction until he started working with Westinghouse.
• What would have helped Tesla be more successful? Should Tesla have had a business partner? What is slow tech?
• Game Time: Fantasy Startup Team.
• The amount of work that Tesla did is still not fully understood. We are just starting to implement some of his inventions in our lives.