Advice For Creators Dealing With The Potential Tik Tok Ban - DTL Clip #2

10/15/24 • 12 min

In this excerpt from our episode about the potential U.S. TikTok ban, Chris and I dive into what I think is one of the most common pitfalls of online entrepreneurship. Many content creators and online coaches out there rely solely on platforms like TikTok and Instagram to support their businesses. And with a potential TikTok ban looming, we have to remember that these platforms are ultimately out of our control. Even if TikTok doesn’t end up going away, you never know what kind of algorithm changes might affect your reach. In this clip, I urge online entrepreneurs to find a way to transfer their audiences over to an independent platform - like an email list – and I walk some of the younger folks through a bit of a history lesson of how the internet economy has changed over the last 25 years.

For more on how creators can build up their businesses without depending entirely on social media, check out the full episode here: https://youtu.be/vTd6g6PsR7Y?si=9mXmanHUvVxU2iQH

Key takeaways:

Social media platforms can disappear completely – you need to find a way to transfer your audience to a platform you can actually control
Email lists are one of the most powerful tools in marketing...don’t listen to the naysayers
Social media is an incredibly valuable tool to direct traffic to your platform, but it can’t be your only source of business

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs/pr...

Jeff’s Book, Launch - http://www.jeffwalker.com/programs/bo...

Jeff’s YouTube channel - http://www.youtube.com/@productlaunch

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

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For more on how creators can build up their businesses without depending entirely on social media, check out the full episode here: https://youtu.be/vTd6g6PsR7Y?si=9mXmanHUvVxU2iQH

Key takeaways:

Social media platforms can disappear completely – you need to find a way to transfer your audience to a platform you can actually control
Email lists are one of the most powerful tools in marketing...don’t listen to the naysayers
Social media is an incredibly valuable tool to direct traffic to your platform, but it can’t be your only source of business

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs/pr...

Jeff’s Book, Launch - http://www.jeffwalker.com/programs/bo...

Jeff’s YouTube channel - http://www.youtube.com/@productlaunch

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Previous Episode

Become a Better Interviewer w/ Corey Poirier - DTL #32

Join Chris and me in welcoming Corey Poirier to the show this week! Corey is an author, multiple-time TEDx speaker, and seasoned interviewer with over 7500 interviews under his belt. He’s talked to acclaimed authors like Deepak Chopra and Zig Ziglar, motivational speakers like Lisa Nichols and Gary V, and eclectic celebrities like Tommy Chong and Stedman Graham. The goal of his work is to understand the secrets of these influential leaders and share them with the world, through his own books and lectures. In today’s chat, he walks us through the art of crafting good questions, the importance of staying completely present in each conversation, and he even shares some of his tips and tricks on how to book big guests. For folks out there looking to break into the interview game, this conversation is a goldmine. And I strongly encourage our entrepreneur audience to tune in as well. Corey has spent a lot of time thinking about the qualities and habits that encourage success. And he’s more than happy to pass that wisdom along.

Topics discussed:

Active listening during an interview: Corey shares some actionable strategies to help you stay in the moment, while still steering the conversation where you want it to go
Interview structure: He outlines the conversational flow that will help you get the best out of your subjects and foster an engaging conversation
Staying inspired: Every conversation is an opportunity to connect deeply with someone – interviewee and/or listener – and you should act accordingly

Key takeaways:

Don’t get too tied to a particular question – be ready to cut your losses
Do your research and try to ask questions your subject doesn’t usually answer
Listen to what the majority of your audience is saying, not just the few vocal critics

Let us help you get launched by going to www.GetYouLaunched.com

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs

Jeff’s YouTube channel - http://www.youtube.com/@productlaunch

Resources Referenced in the episode:

https://hunter.io

https://coreypoiriermedia.com/

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Next Episode

The $1 Million Documentary Launch with Michael Maidens - DTL Clip #3

What seems like a crazy idea could revolutionize your industry and become the norm. For instance, when Michael Maidens’ team was tasked with marketing an exciting new documentary, he floated a revolutionary idea to the room: What if we premiered it online for 10 days... for free? That was the germ of the hugely successful marketing campaign behind “Hungry for Change.” And all these years later, dozens of documentaries have followed suit. In this excerpt from our conversation with Michael, he walks us through that decision – how he thought of it, why it was successful, and what he learned from the process.

For more insight into Michael’s process, and his emphasis on harnessing your authenticity in marketing, check out the full episode here: https://www.youtube.com/watch?v=sRgJtTJYfpw

Key takeaways:

Focusing on the process is key – outline your desired outcomes and then work backwards to map out the steps you’ll need to get you there.
Your marketing needs to be valuable even for non-paying customers – you want to create content that people genuinely love and want to share.
Don’t be afraid of risky marketing ideas. If you feel like a tactic will achieve your goal while staying in sync with the identity of your product, go for it!

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at http://www.getyoulaunched.com

Access other Dare to Launch bonus content by going to http://www.DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Jeff’s YouTube channel - https://www.youtube.com@productlaunch

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.