Ep 18: Organizers of SBT GRVL Take Their Event Format to Finland aka FNLD GRVL

09/16/22 • 62 min

A sport's popularity depends on the people and community to push it to new levels. Today we are joined by two such people, Amy Charity and Chris Lyman, Founders and Partners of FNLD GRVL, to talk everything about the gravel movement. Amy has been a guest previously on the show, where we discussed her career as a professional cyclist. Both Amy and Chris are respected figures in cycling and share a passion for expanding the impact of the sport and making it inclusive. In our conversation, we learn how Amy and Chris first met, the road to forming their professional relationship, and the moments leading up to the first official event. We also discuss an aspect essential to both of them, inclusivity, and why they think this is vital to keep growing the gravel movement. They also share advice and best strategies for people interested in joining future events and unpack the controversy surrounding the pro men's race event. Hear how the idea for FNLD GRVL first came about, how the partnership with Valtteri Bottas was formed, and what it is like working with a Formula One superstar. Don't miss out as we take a deep dive into the gravel revolution with Amy Charity and Chris Lyman!

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Ep 17: WorldTour Rider Tiffany Cromwell Embraces the US Gravel Scene with Tiffany Cromwell

Professional athletes make for great role models, but the focus has usually been on men. Women athletes are rising in the ranks across many different sports, and in this episode, we speak to Tiffany Cromwell, who is pushing the bar for competitive women's cycling. Tiffany is a highly respected figure in the sport and competes internationally for CANYON//SRAM Racing Team. She is currently competing on the world circuit, where she is considered to be fierce competition amongst her teammates and rivals. Tiffany has represented Australia in multiple world championships and at the Glasgow 2014 Commonwealth Games. She is not your 'typical' professional cyclist and has many passions outside the race track, such as photography and travel. She is driven by her desire to raise awareness about women's cycling in Australia and worldwide. Recently, Tiffany has embraced the Gravel scene, which has pushed her out of her comfort zone. In our conversation, Tiffany shares some of her recent gravel cycling experiences and what made her first interested in the relatively new cycling movement. We talk about the various international competitions she has raced in, her immense success as a professional cyclist, and what she has planned for the rest of the season. Hear what she enjoys most about riding GRVL and some of her favorite moments of her professional cycling career. We also dispel misconceptions about women's cycling and learn why it is so important. Don't miss out on this fascinating conversation with renowned cyclist and role model, Tiffany Cromwell!

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Ep 19: Talking Shop with SRAM Co-Founder Stan Day and CEO Ken Lousberg

Want to hear all about the fascinating history and recent changes at industry stalwart SRAM? Well, you have come to the right place! Today we sit down with Co-Founder Stan Day, and recently appointed CEO Ken Lousberg, to go deep on SRAM's most pivotal moments, the ethos of the company, and the elements of the cycling world and industry that keep both of our guests inspired and excited! To kick things off, we look back at the early days of the company in the 1980s, the acquisitions that aided its growth, and the building of an amazing talent pool. Stan and Ken share about some of the challenges they have each been privy to at different points and even some surprising occurrences during the pandemic era. We also get to unpack a bit of the entrepreneurial identity of SRAM and how this still informs their attitude towards new products and their customers. Make sure to tune in to this great conversation and catch it all!