Ep 08: Richie Schley is a pioneer of mountain bike freeriding and a modern day cycling influencer

04/02/21 • 50 min

The world of mountain bike freeriding has come such a long way over the past couple of decades, and someone who has witnessed this firsthand, and moved with the tide of change is Richie Schley. He joins us on the podcast today to talk about his career, current professional setup, and hopes for the future for himself and the sport! Richie is an absolute legend in the space and proudly owns the title of 'cycling influencer', having smartly carved out a niche with strong brand relationships and visibility within cycling. We get into the nitty-gritty of sponsorship and branding, with Richie weighing in on the lessons he has learned about making the most of opportunities to make a career out of doing what you love, and some of the important landmarks along the way. We also discuss the irreplaceable utility of e-bikes, trail networks across the country, and some of Richie's most memorable magazine covers! The conversation covers rides that Richie still wants to do and the destinations at the top of his list. So for this great chat, layered with loads of awesome insight and experience, be sure to join us.

Previous Episode

Ep 07: ENVE Composites Announces a New Custom Road Frame — We Get all the Details From ENVE Marketing Manager, Neil Shirley

Today we have a very special announcement on the show! ENVE Composites are making it official, they are releasing a custom road frame, with many exciting features that are bound to get enthusiasts' wallets out! To help us examine the specifics of this big step we are joined by ENVE's Marketing Manager and former pro, Neil Shirley. Neil gives us the inside scoop on the new custom offer, sharing the new features and advancements exclusive to this new bike. We also get to talk a bit about ENVE's manufacturing process, why they have ensured it is all done in-house, in the USA, and what this has enabled them to do as a company. From there, we switch gears a bit and talk about Neil's own cycling career, looking at the moment he fell in love with riding, going pro, and his recent redefinition of himself as a gravel rider! We also get to talk about his old team, Rally Cycling, and what makes it so special. To finish off, we spend some time discussing the general migration toward gravel, and hold-ups caused in the supply chain and events during the COVID era. For all this, take a ride with us today!

Next Episode

Ep 09: Alison Tetrick is a former WorldTour pro and the current Queen of Gravel

Today we are very lucky to have an episode featuring the one and only Alison Tetrick! The three-time gravel world champion and cult-hero has more than a few tricks up her sleeve, balancing a career outside of cycling, and now continuing to evolve and shift her amazing career on gravel and in the mountains! Alison is the co-founder and CEO of SagaVentures, and we actually start this conversation considering the somewhat surprising duality of Alison's professional life. She talks about how switching between riding as a pro and work in marketing communications had very positive outcomes for both sides of the coin. From there we talk about the different stages of her cycling career, how she went pro, and the amazing relationships she has been able to maintain throughout. We also get to hear the inspirational and impressive story of Alison's recovery from two major accidents, and the obstacles she overcame through sheer determination to be stronger. Listeners can expect to come away with a real dose of the person behind the bike, as well as some great insight into what is on the horizon for Alison, so make sure to listen in with us, on Cycology.FM!