20: Personalizing Brand and Service With Marketing Leader Charity Bradley
07/10/20 • 29 min
1 Listener
In this episode, I interview Charity Bradley, marketing leader, about brand and the customer experience. We talk about personalized service, marketing, and digital experience in this evolving economy.
- Keep these 4 pillars in mind: Hospitality, value, interactions, and service recovery
- Merchandize well and make sure customers have a great selection from which to choose
- Everything about a visit impacts the service experience - right down to the bathrooms
- Are all interactions must be welcoming and friendly
- Involve your team in the "why"
- Make things incredibly easy for customers
- Communicate quickly with customers - especially on digital
It's time for the great service comeback!
Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including decades in retail and restaurants. He regularly speaks and coaches organizations to IGNITE THEIR SERVICE using his common sense approach to Customer engagement. Tony has spoken to government agencies and Fortune 500 companies to unlock their amazing capacity for excellence.
Tony Johnson Customer Service Expert | Author | Trainer | Speaker
Check out my FREE Resources and Training Tools:
Web: https://www.igniteyourservice.com/
YouTube: https://www.youtube.com/c/RecipeforserviceNet
Twitter: https://twitter.com/ServiceRecipe
Instagram: https://www.instagram.com/recipeforservice/
Tik Tok: https://vm.tiktok.com/owrTbL/
Snap Chat: https://www.snapchat.com/add/thetonyjohnson
In this episode, I interview Charity Bradley, marketing leader, about brand and the customer experience. We talk about personalized service, marketing, and digital experience in this evolving economy.
- Keep these 4 pillars in mind: Hospitality, value, interactions, and service recovery
- Merchandize well and make sure customers have a great selection from which to choose
- Everything about a visit impacts the service experience - right down to the bathrooms
- Are all interactions must be welcoming and friendly
- Involve your team in the "why"
- Make things incredibly easy for customers
- Communicate quickly with customers - especially on digital
It's time for the great service comeback!
Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including decades in retail and restaurants. He regularly speaks and coaches organizations to IGNITE THEIR SERVICE using his common sense approach to Customer engagement. Tony has spoken to government agencies and Fortune 500 companies to unlock their amazing capacity for excellence.
Tony Johnson Customer Service Expert | Author | Trainer | Speaker
Check out my FREE Resources and Training Tools:
Web: https://www.igniteyourservice.com/
YouTube: https://www.youtube.com/c/RecipeforserviceNet
Twitter: https://twitter.com/ServiceRecipe
Instagram: https://www.instagram.com/recipeforservice/
Tik Tok: https://vm.tiktok.com/owrTbL/
Snap Chat: https://www.snapchat.com/add/thetonyjohnson
Previous Episode
19: Employee Training Is an Investment in Consistency and Sales Growth
In this episode, I discuss employee + team training as a way to build sales and consistency.
1. Training builds confidence in your team
2. Training builds job skills and competence
3. Combine great training with removing hassles for employees, such as ensuring they have the tools they need to do their jobs
4. As a leader, set a great example and model the behaviors you'd like to see from your team
It's time for the great service comeback!
Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including decades in retail and restaurants. He regularly speaks and coaches organizations to IGNITE THEIR SERVICE using his common sense approach to Customer engagement. Tony has spoken to government agencies and Fortune 500 companies to unlock their amazing capacity for excellence.
Tony Johnson Customer Service Expert | Author | Trainer | Speaker
Check out my FREE Resources and Training Tools:
Web: https://www.igniteyourservice.com/
YouTube: https://www.youtube.com/c/RecipeforserviceNet
Twitter: https://twitter.com/ServiceRecipe
Instagram: https://www.instagram.com/recipeforservice/
Tik Tok: https://vm.tiktok.com/owrTbL/
Snap Chat: https://www.snapchat.com/add/thetonyjohnson
Music: http://www.bensound.com
Next Episode
21: How Team Experience Inspires Culture and Sales Growth
In this episode I talk about the benefits of employee engagement. When team experience is prioritized, they:
1. Buy in to the culture
2. Give extra discretionary effort
3. Understand the "why" behind the work
4. Feel a connection to the organizational culture
5. Deliver amazing customer service
It's time for the great service comeback!
Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including decades in retail and restaurants. He regularly speaks and coaches organizations to IGNITE THEIR SERVICE using his common sense approach to Customer engagement. Tony has spoken to government agencies and Fortune 500 companies to unlock their amazing capacity for excellence.
Tony Johnson Customer Service Expert | Author | Trainer | Speaker
Check out my FREE Resources and Training Tools:
Web: https://www.igniteyourservice.com/
YouTube: https://www.youtube.com/c/RecipeforserviceNet
Twitter: https://twitter.com/ServiceRecipe
Instagram: https://www.instagram.com/recipeforservice/
Tik Tok: https://vm.tiktok.com/owrTbL/
Snap Chat: https://www.snapchat.com/add/thetonyjohnson
Music: http://www.bensound.com
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