CultureVoice [Ep. 6] "Reducing Barriers to Attendance: New Research"

07/18/18 • 29 min

CultureVoice: The Marketing of Arts and Culture

Carol and Ron discuss recent research that Carol has completed on the difficulties some people encounter when deciding to attend cultural events, and synthesize the findings for practical application.

Previous Episode

CultureVoice: Ep. 5: "Moving The Needle For First-Time Attendees"

In this episode, Carol and Ron discuss ways to market and measure campaigns to first-time arts attenders. Over the episode, they provide six different strategies you can put in place today to experiment with your outreach. Let's get those folks in the door, loving your programs, and coming back!

Next Episode

CultureVoice [Ep. 7] "Experiments That Worked"

Carol and Ron discuss the idea of "micro experiments" that don't need a lot of budget or approval, and outline examples you can put in place at your own cultural organization.