CultureVoice: The Marketing of Arts and Culture

In this episode, we talk the new head of the Arts Marketing Association of the U.K., Cath Hume, about different ways of growing our understanding of diversity, agile thinking, the upcoming AMA conference in Belfast, and a ton of resources. Links mentioned in the episode: https://www.youtube.com/watch?v=pKjzCG35YQM&feature=youtu.be&t=9597 http://www.artsprofessional.co.uk/ http://flurrymobile.tumblr.com/post/157921590345/us-consumers-time-spent-on-mobile-crosses-5 https://thecoffeelicious.com/how-to-stayoutraged-without-losing-your-mind-fc0c41aa68f3 Thank you for listening!

In this episode, hosts Carol Jones and Ron Evans talk about the phenomenon of the new hit game Pokemon go, how some arts organizations are tapping into it, and how to watch for trends like this in the future. Resources mentioned: "This 2-minute video is a basic guide to meditation" at http://gom.io/2hHBot4 and the app "Crowdwize" at http://crowdsize.com/ Enjoy the episode!

Carol and Ron discuss the idea of "micro experiments" that don't need a lot of budget or approval, and outline examples you can put in place at your own cultural organization.

Carol and Ron discuss recent research that Carol has completed on the difficulties some people encounter when deciding to attend cultural events, and synthesize the findings for practical application.

In this episode, Carol and Ron discuss ways to market and measure campaigns to first-time arts attenders. Over the episode, they provide six different strategies you can put in place today to experiment with your outreach. Let's get those folks in the door, loving your programs, and coming back!