#43: Beast Community Manager - Wrangling Beast Communities to Support Connection in goodr's Ecosystem

09/15/21 • 27 min

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. In 2018, we launched our beast vertical, the second vertical after run. Beast athletes consist of CrossFitters, weightlifters, and OCR peeps, all which are community-driven and love to have fun. As we began navigating this vertical, we didn’t anticipate the lack of CrossFit retailers in the U.S., so we had to stay on our toes and stay agile with our model. Let’s talk to Stephany, former Crossfit Coach, and our beast community manager to see how she transformed our beast vertical.

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#42: Golf Community Manager - Transforming Bogeys to Flamingos to Support Inclusion in goodr's Ecosystem

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr and today we focus on GOLF. Golf, for a reason that is wildly unknown, is swarming with birds: birdie, albatross, ostrich, eagle...but something is clearly missing that we have to change. There are no FLAMINGOS! And thus, the golf campaign was born “it's not a bogey, it’s a flamingo,” because, at goodr, we believe that +1 over par should be celebrated, not shamed. A common goal throughout this vertical is to celebrate all you Flamingo golfers out there and create an inclusive community. Let’s chat with Taylor, the GOLF Community manager, about how he amplifies this campaign through social media, partnerships, and a lot of bird talk.

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#44: Game Community Manager - Reaching New Depths in Uncharted Waters for the goodr Ecosystem

The waters are murky and stormy moving through this newly innovative space in the goodr ecosystem. Our newest vertical, Game goodr, is all about cultivating community in the gaming space and showing there’s more to gamers than just staring at a screen day in and day out. Real people, real goals, real interests, just like everyone else. Get ready for your noodle to be blown as we learn that changing your mind and staying agile in this space can actually be superpowers. Let’s hear from the Game Shark herself (aka the Games Community Manager), Theresa.