CULTURE goodr

Here at goodr, our Mission Statement is: We exist to give you permission to be unabashedly yourself...unless you're an asshole. We want to give you permission to come as you are and be YOU!!! Even if that means you're a middle-aged, pansexual, klepto flamingo named Carl. (Who also just happens to be our CEO.) Be sure to check out this episode to get the nitty-gritty on why we exist.

At goodr, we define connection as engaging with others in a meaningful way. In this episode, Stephen and Shaun discuss how connections are created in thousands of small moments: making people laugh, admitting mistakes, giving and receiving feedback, taking the Enneagram personality test, and more. Relationships between brands, employees, and consumers are not just transactional. They're also about building meaningful connections.

In this REMIX episode, Stephen Lease is a guest on the SMOGcast Podcast hosted by Bryan Mineo. While goodr is a main subject, the two focus more on being authentically yourself and finding the community that supports you.

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. In 2018, we launched our beast vertical, the second vertical after run. Beast athletes consist of CrossFitters, weightlifters, and OCR peeps, all which are community-driven and love to have fun. As we began navigating this vertical, we didn’t anticipate the lack of CrossFit retailers in the U.S., so we had to stay on our toes and stay agile with our model. Let’s talk to Stephany, former Crossfit Coach, and our beast community manager to see how she transformed our beast vertical.

Imagine a company where the goal is to be “chill” over “busy.” At goodr we have an initiative called “Chill is the New Busy,” designed to keep people from working more than 40 hours per week-- because you don’t need to hustle for your self-worth at goodr.