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CryptoNews Podcast - #343: Chris Liquin, CEO of Cupcake, on CultureFi, Digital Self vs. Physical Self, and The Intersection of Finance & Culture

#343: Chris Liquin, CEO of Cupcake, on CultureFi, Digital Self vs. Physical Self, and The Intersection of Finance & Culture

06/13/24 • 39 min

CryptoNews Podcast

Chris Liquin is CEO of Cupcake.com, the social layer of Solana. Chris has been investing in crypto since 2016 and has worked full-time in the space since 2021. Prior to Cupcake, Chris worked for Gary Vaynerchuck at Vayner3, a Fortune 500 Web3 consulting firm, as SVP of Strategy & Operations. During his time at V3, he led over $25M of work with brands like Budweiser, Red Bull, Coinbase, Johnny Walker, Crocs, and KFC as they explored the frontier of the internet. He holds an MBA from Chicago Booth, spent his non-crypto career at KPMG and Google Cloud, and lives in Chicago with his wife and their crazy cat named Bunny.
In this conversation, we discuss:
- What is CultureFi?
- The intersection of finance and culture
- The founding story of Cupcake
- Web3 vs Web2 engagement
- Stories from working with Gary V
- Onboarding Fortune 500 brands to web3
- Why celebrating culture is the future of crypto = CultureFi
- Digital self vs. physical self
- Fractionalizing assets
- Solana ecosystem
- The future of social media
Cupcake
Website: www.cupcake.com
X: @cupcakeprotocol
LinkedIn: Cupcake
Chris Liquin
X: @chrisliquin
LinkedIn: Chris Liquin


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Chris Liquin is CEO of Cupcake.com, the social layer of Solana. Chris has been investing in crypto since 2016 and has worked full-time in the space since 2021. Prior to Cupcake, Chris worked for Gary Vaynerchuck at Vayner3, a Fortune 500 Web3 consulting firm, as SVP of Strategy & Operations. During his time at V3, he led over $25M of work with brands like Budweiser, Red Bull, Coinbase, Johnny Walker, Crocs, and KFC as they explored the frontier of the internet. He holds an MBA from Chicago Booth, spent his non-crypto career at KPMG and Google Cloud, and lives in Chicago with his wife and their crazy cat named Bunny.
In this conversation, we discuss:
- What is CultureFi?
- The intersection of finance and culture
- The founding story of Cupcake
- Web3 vs Web2 engagement
- Stories from working with Gary V
- Onboarding Fortune 500 brands to web3
- Why celebrating culture is the future of crypto = CultureFi
- Digital self vs. physical self
- Fractionalizing assets
- Solana ecosystem
- The future of social media
Cupcake
Website: www.cupcake.com
X: @cupcakeprotocol
LinkedIn: Cupcake
Chris Liquin
X: @chrisliquin
LinkedIn: Chris Liquin


---------------------------------------------------------------------------------
This episode is brought to you by PrimeXBT.
PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance.

Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.
PrimeXBT is running an exclusive promotion for listeners of the podcast.

After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.
Code: CRYPTONEWS50
This promotion is available for a month after activation. Click the link below:
PrimeXBT x CRYPTONEWS50

Previous Episode

undefined - #342: Stefan Kimmel, CEO of M2, on the Ethereum ETF, Institutional Crypto Adoption, and How Crypto Exchanges Can Offer 10% Yields

#342: Stefan Kimmel, CEO of M2, on the Ethereum ETF, Institutional Crypto Adoption, and How Crypto Exchanges Can Offer 10% Yields

Stefan Kimmel is the CEO at M2, leading the company's mission to establish a world-class global digital currency investment platform. With over 25 years of experience in finance, fintech, and digital innovation, Stefan has a proven track record of delivering products and services to his clients. He specializes in leveraging digital products to optimize the delivery of financial solutions, ensuring optional outcomes for his clients. Stefan has held prominent executive roles in the fintech industry, including positions such as Chief Commercial Officer at Kraken MENA, Chief Operating Officer of the Commercial Bank of Dubai, and leadership roles at PWC, IBM, and Oliver Wyman Middle East. His extensive expertise and unwavering commitment to innovation make him a respected thought leader in the industry, driving M2 towards its goal of becoming the leading global digital investment platform.
In this conversation, we discuss:
- How crypto exchanges can offer 10% yields
- ETF’s impact on credibility
- Impact of potential SEC approval of ETH ETF (Time-dependent)
- Status of crypto adoption in UAE and MENA generally
- Why M2 sees the UAE as the springboard to building an exchange with global reach
- Regulatory comparison between UAE and US
- Broad adoption of crypto via institutional investors
- Real World Assets (RWA)
- Fractionalized assets via tokenization
M2
Website: www.m2.com
X: @M2Exchange
Telegram: t.me/M2Community
Stefan Kimmel
X: @M2Stefan
LinkedIn: Stefan Kimmel


---------------------------------------------------------------------------------
This episode is brought to you by PrimeXBT.
PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance.

Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.
PrimeXBT is running an exclusive promotion for listeners of the podcast.

After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.
Code: CRYPTONEWS50
This promotion is available for a month after activation. Click the link below:
PrimeXBT x CRYPTONEWS50

Next Episode

undefined - #344: Alexei Zamyatin, Co-founder of BOB, on The Bitcoin Ecosystem, Hybrid Layer 2s, and Bitcoin’s Brand & Recognizability

#344: Alexei Zamyatin, Co-founder of BOB, on The Bitcoin Ecosystem, Hybrid Layer 2s, and Bitcoin’s Brand & Recognizability

Alexei Zamyatin is a Co-founder of BOB, a first-of-its-kind hybrid Layer-2 powered by Bitcoin and Ethereum. He has been a Bitcoin and interoperability research contributor since 2015 and is most known for his work on trustless cross-chain bridges and L2s. Alexei holds a PhD in computer science from Imperial College London.
In this conversation, we discuss:
- Making bitcoin more useful
- Bitcoin utility
- Bridging from Bitcoin to Ethereum
- Bitcoin’s brand and recognizability
- The adoption of L2s
- Ordinals, Runes
- What are Hybrid Layer 2s
- How L2s on Bitcoin will impact the cost of transactions in this cycle
- The difficulties ETH/SOL devs would have when starting to build on bitcoin
- Merge mining
- Ordinals was Bitcoin’s Crypto Kitty moment
BOB
Website: www.gobob.xyz
X: @build_on_bob
Telegram: t.me/gobobxyz
Alexei Zamyatin
X: @alexeiZamyatin
LinkedIn: Alexei Zamyatin


---------------------------------------------------------------------------------
This episode is brought to you by PrimeXBT.
PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance.

Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.
PrimeXBT is running an exclusive promotion for listeners of the podcast.

After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.
Code: CRYPTONEWS50
This promotion is available for a month after activation. Click the link below:
PrimeXBT x CRYPTONEWS50

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