Crowdfunding TTRPGs: Secrets Behind Raising $10M In A Single Campaign
02/24/25 • 70 min
Are you ready to dive into the world of crowdfunding tabletop roleplaying games (TTRPGs)? In episode 220 of Crowdfunding Nerds, hosts Andrew and Sean are joined by Mark Diaz Truman, the CEO and co-founder of Magpie Games, to unravel the intricacies of this dynamic industry. Ever wondered how a Kickstarter project like "Fallen London" can raise over $700,000? Or how to stand out in a market dominated by Dungeons & Dragons? Mark shares his strategies on streamlining reward tiers and engaging followers pre-launch, as well as the challenges of marketing non-D&D systems. Discover how the new Adana system by Magpie Games is set to revolutionize gameplay experiences, and explore the potential opportunities arising from the revocation of the Open Gaming License. Tune in for a treasure trove of insights on creating games that captivate players long after the campaign ends. Don’t miss this episode packed with wisdom for both creators and gamers alike!
Links to check out!
Fallen London: The Roleplaying Game - https://www.kickstarter.com/projects/magpiegames/fallen-london-the-roleplaying-game
Urban Shadows - https://magpiegames.com/collections/urban-shadows
Magpie Games - https://magpiegames.com/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Are you ready to dive into the world of crowdfunding tabletop roleplaying games (TTRPGs)? In episode 220 of Crowdfunding Nerds, hosts Andrew and Sean are joined by Mark Diaz Truman, the CEO and co-founder of Magpie Games, to unravel the intricacies of this dynamic industry. Ever wondered how a Kickstarter project like "Fallen London" can raise over $700,000? Or how to stand out in a market dominated by Dungeons & Dragons? Mark shares his strategies on streamlining reward tiers and engaging followers pre-launch, as well as the challenges of marketing non-D&D systems. Discover how the new Adana system by Magpie Games is set to revolutionize gameplay experiences, and explore the potential opportunities arising from the revocation of the Open Gaming License. Tune in for a treasure trove of insights on creating games that captivate players long after the campaign ends. Don’t miss this episode packed with wisdom for both creators and gamers alike!
Links to check out!
Fallen London: The Roleplaying Game - https://www.kickstarter.com/projects/magpiegames/fallen-london-the-roleplaying-game
Urban Shadows - https://magpiegames.com/collections/urban-shadows
Magpie Games - https://magpiegames.com/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Previous Episode
Demonstrating Your Product
Ever wonder why some crowdfunding campaigns soar while others barely get off the ground? In this episode of Crowdfunding Nerds, Andrew and Sean unravel the secrets behind effective product demonstration for crowdfunding success. Andrew kicks things off by sharing his journey as a board game publisher and the hurdles he faced with Kickstarter. Can fresh eyes breathe new life into your marketing strategy? Sean thinks so, and he shares insights on overcoming project fatigue by seeking new perspectives.
We delve into the power of community feedback and why understanding your target market is crucial. Discover how to transform features into solutions and why social proof is your best friend. Plus, get a sneak peek into the marketing strategies for our Crowdfunding Nerds Academy courses. Don't miss out—visit our Academy page to join the waitlist for exclusive discounts!
Check out our Course here: crowdfundingnerds.com/academy
Got questions? Submit them at crowdfundingnerds.com/question
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Next Episode
THE BEST COLLEGE LECTURE ON MARKETING EVER
Did you know game specialization can level up your marketing? Join us for Episode 221 of the Crowdfunding Nerds podcast, where Andrew and Sean unravel the complexities of board game publishing and marketing. Sean shares insights from his recent lecture, guiding us through the three pathways for creators: self-publishing, partnering with a publisher, or a hybrid approach. Discover the pros and cons of each, and why having a built-in audience is your secret weapon.
We also dive into alternative monetization strategies beyond direct sales, and the magic of the virtuous cycle in crowdfunding. Learn about the upcoming Crowdfunding Nerds Academy, designed to equip you with the tools for crowdfunding success. Whether you're a seasoned creator or just starting, this episode is packed with strategies to elevate your game and maximize your impact in the industry. Tune in and level up your board game marketing game!
Links to check out:
Hybrid Example - crowdfundingnerds.com/episode63
Other Ways To Monetise Board Games
crowdfundingnerds.com/episode95
crowdfundingnerds.com/episode126
Seeking A Publisher
boardgamedesignlab.com/get-published
The Virtuous Cycle
crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing
The Best Time To Send Email 2025
Mailerlite.com/blog/best-time-to-send-email
The 3 Scroll Test
crowdfundingnerds.com/episode10
The Crowdfunding Nerds Academy
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
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