#36 – How to Align Business Objectives With Growth Experiments

05/24/23 • 38 min

Join hosts Khalid and Simbar on the CRO Live Hour Podcast as they explore the importance of aligning business objectives with conversion rate optimization (CRO) goals. Discover the benefits of this alignment and gain insights on identifying and prioritizing conversion goals for specific industries. Learn about potential challenges and how to overcome them, and get expert perspectives on the relevance of conversion averages. Plus, get valuable insights on using Shopify as an e-commerce platform. Tune in for practical strategies and expert advice on optimizing conversions.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
Visit Our Website, And Learn More About Our Services:
invespcro.com
Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X
Read more about conversion rate optimization on our blog.

Previous Episode

#35 – Annie Maguire: Conversion Copywriting Tips and Tricks

For this episode of CRO Live Hour, Simbar sat down with one of the top conversion copywriters, Annie Maguire. Annie has been in the copywriting trenches for over 10 years – using customer research to help small and mega brands capture and convert more leads. In this episode, they discuss:

Before she became a conversion copywriter, what was she doing?
How did she get into conversion copywriting?
Is there a thing or two she thinks people misunderstand about writing copy?
What copywriting projects has she been working on recently?
How often do brands have to tinker with their site copy?
What’s one copywriting best practice that is not ideal?
What things does she want to change/improve in the coming 6 months?
Any (conversion copywriting) books that changed Annie’s way of thinking

Show Notes:

360i Agency

Challenge Success

Ogilvy on Advertising

Breakthrough Advertising

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The Copywriter’s Handbook

Joanna Wiebe

Copyhackers

10X Landing Pages

How to Conduct, Analyze & Apply Customer Research

Like this episode? Make sure to leave it a 5-star review, and don’t forget to press subscribe, so you can catch all the latest episodes and learn more about all things conversion optimization.

Next Episode

#37 – Running An Experimentation Program On E-commerce Websites

Join hosts Khalid and Simbar on the latest episode of the CRO Live Hour podcast, where they dive deep into the world of e-commerce experimentation. In this insightful episode, they explore strategies for effectively prioritizing and selecting areas or elements of websites to experiment with, all aimed at maximizing conversion rates. With expert analysis and practical tips, Khalid and Simbar provide valuable guidance to e-commerce companies looking to optimize their online presence.

The hosts also shed light on the key metrics and performance indicators that e-commerce businesses should focus on when measuring the success of their experimentation efforts. By understanding these essential metrics, listeners gain a comprehensive understanding of how to evaluate the impact of their experiments and make data-driven decisions.

Ethical concerns and risks associated with e-commerce experimentation are not overlooked in this episode. Khalid and Simbar discuss the potential issues surrounding user privacy, data security, and unintentional biases in experiment design. They explore strategies to mitigate these concerns and ensure that experimentation practices are conducted in an ethical and responsible manner.

Qualitative research takes center stage as the hosts delve into its role in e-commerce experimentation. They emphasize the importance of incorporating user feedback and insights into experimentation programs, providing practical advice on how businesses can effectively leverage qualitative research to enhance their experimentation efforts. By considering the human element and harnessing the power of user insights, e-commerce companies can truly optimize their conversion rates and deliver a superior user experience.

Tune in to the latest episode of the CRO Live Hour podcast to gain valuable insights and actionable strategies for successful e-commerce experimentation. Khalid and Simbar expertly navigate the complex world of conversion rate optimization, ensuring that listeners walk away with a wealth of knowledge to drive their online businesses forward. Don't miss out on this engaging and informative podcast episode!