Creator Debates

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.com

In this coaching call with a creator named Gaurav Ashisha (@gauravashisha), I walk through the mistake to NOT make on phone calls with brands, I give a sneak peek into my sponsorship pricing calculator, we discuss whether every creator needs a podcast, and what to say to brands who refuse to pay you more.

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What's Creator Wizard all about?
Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.

Along with his wife April, he has been a full-time creator for over 8 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 6 years that helped other creators earn an additional $3M.

Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.com

Today we’re talking about Podcast sponsorships and the pros and cons of getting paid via CPM or flat compensation.

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Big thanks to ConvertKit for sponsoring this episode!

First of all, what the heck is CPM? Well it stands for cost per mille, meaning a set rate per 1000 downloads. And these days, a lot of brands might try to pay around $25-$30 CPM for a 60-second promo. So if you get 1,000 downloads per episode, you can maaaaaaybe buy a medium pepperoni pizza.

You might be thinking Justin, ”I can easily find a pizza joint where I can get a large for less than $20.” I’m not talking about your local spot with 3.5 Yelp stars, I’m talking about 5/5 quality pie.

Anyways, CPM maaaybe not ideal BUT on the other hand, if your podcast starts consistently getting lots of downloads and more importantly *results* for the right brands, maybe it makes sense.

But then again, as an aspiring podcaster myself, I am more than my numbers. I can help brands in lots of other ways! My alumni and coaching students have told me that one of their favorite Justin-isms is that “you’re not just a creator, you’re a consultant” who can help brands accomplish much more ambitious things.

And for THAT kinda work, I’m gonna need to be slid some guaranteed green, ya feel me?
But honestly...I’m, still pretty confused about what my podcast sponsorship strategy should be.
So, that’s why I asked two experts here today to settle this debate, once and for all.

Adam McNeil, is the host of The Brewview, a weekly podcast all about coffee, kendama, and culture but he’s also the VP of Marketing at Adopter Media, A Podcast Advertising agency that works with brands like Magic Spoon, Lomi, and ChiliSleep to name a few.

Danielle Desir Corbett, on the other hand, is the host of The Thought Card Podcast, Founder of Women of Color Podcasters community, and she’s also a Podcast Marketing Coach, helping overworked podcasters grow their audiences, improve their visibility, and make more money.
By the end of this episode, you’ll know:
1. Whether there are advantages to adopting different sponsorship pricing structures during different chapters of your creator journey
2. How to more clearly articulate your value to brands and agencies at the negotiating table
3. Who is a better Creator Debater: Adam or Danielle?

Who won this Creator Debate? Vote here:

Follow our guest 👇
Adam McNeil
Instagram - @cafe.kendama
Website - https://www.cafekendama.com
Twitter - @adamjamesmcneil

Danielle Desir Corbett
Website - https://danielledesir.com
Instagram - @thedanielledesir
Twitter - @thethoughtcard

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Wanna collaborate or work together?
Shoot us a note: [email protected]

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.com

Today we’re talking about the pros and cons of cohort-based vs. evergreen courses.

Join the Creator Network today: https://creatornetwork.com
Big thanks to ConvertKit for sponsoring this episode!
Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-overview

First of all, what’s the difference?

Well, a cohort-based course (often called a CBC) is usually a fixed period of time, 4 weeks, 6 weeks, 90 days - and you go through the program with a cohort of your peers. They’re taught a few times a year, I just finished up Cohort #10 of my Brand Deal Wizard program for example.

However with evergreen (sometimes called on-demand) courses, students can enroll at any time. Typically you can binge all the course content like a Netflix show in as much or as little time as you want.

And over the last year, I have experimented with converting my live cohort into an evergreen program.

And boy oh boy, do I wish I could reach back in time to Justin from 12 months ago, place my hand on his shoulder and tell him the pros and cons of cohort-based vs evergreen courses.

So by the end of this episode, you’ll know:
1. Whether a cohort-based or evergreen course is best for you and (more importantly) your audience/customer?
2. How much potential money you can make on each format
3. Who is a better Creator Debater: Justin from 12 months ago or Justin from today?

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Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.com

Today we’re talking about whether you should trade time for money.

Join the Creator Network today: https://creatornetwork.com
Big thanks to ConvertKit for sponsoring this episode!
Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/bdw-overview
You’ve seen the threads, you’ve seen the viral TikToks, you’ve seen the ads on YouTube promising endless riches if you turn your knowledge into a course or a productized service!

And while that sounds nice, it can be a pretty complicated path to actually earn predictable income from a business like that.

So it got me thinking, is trading time for money really that bad?

I decided to chat with my friend Sara Loretta who was struggling with that very question.

Sara is the founder of Systems Club, a full-service creative operations agency that offers fractional consulting services to help streamline and scale small teams. Put more succinctly on her LinkedIn headline: she’s the girl you call when your business needs a beatdown.
By the end of this episode, you’ll learn:
1. The roadblocks that often prevent us from fully leveraging our expertise...
2. Is it possible to trade time for money AND make money while you sleep?
3. Can Sara overcome this internal debate with herself?

Follow our guest 👇
Sara Loretta
Twitter - https://twitter.com/thesaraloretta
YouTube - https://www.youtube.com/channel/UCke4MqSlbXmaDHqh71r6Sew
Newsletter - https://www.systms.club/newsletter
SYSTMS OS - https://systms.club/systms-os-x-notion
Website - https://systms.club
Instagram - https://www.instagram.com/systmsclub

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👇 Creator Wizard Affiliates 👇
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LED Panel Lights: https://amzn.to/3po9Z5I
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Mixer: https://amzn.to/3UFpaUO

Wanna collaborate or work together?
Shoot us a note: [email protected]

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.com

Wondering how Dodford convinces sponsors to do cinematic ad reads on YouTube? Let's talk to Danny AND his manager Gil Kruger.

Book your free Uscreen demo: https://go.creatorwizard.com/UscreenYTMarch2024
Thanks to Uscreen for sponsoring this video! When you support them, it allows me to continue to bring you awesome free videos like this! 🙏

Join 32,000 creators getting legit paid sponsorship opportunities every week: https://pages.creatorwizard.com/join

Learn more about my advanced sponsorship strategy course to find & negotiate your dream partnerships so that you stop leaving thousands on the table: https://branddealwizard.com

👇 Follow our Guest 👇
Danny McMahon
X - https://twitter.com/dannymcmahon
Instagram - https://www.instagram.com/dodford/
YouTube - https://www.youtube.com/@DodfordYT

Gil Kruger
LinkedIn - https://www.linkedin.com/in/gil-kruger/

👇 Creator Wizard Affiliates 👇
Claim your free ConvertKit account: https://creatorwizard.com/convertkit
Software I use to record 4K interviews: https://creatorwizard.com/riverside
Claim your free Restream account: https://creatorwizard.com/restream
Hypefury Tweet Tool I use: https://creatorwizard.com/hypefury
Video tool I use to record amazing async video: https://creatorwizard.com/tella
Claim your free TubeBudy account: https://www.tubebuddy.com/creatorwizard
Camera: https://amzn.to/2Zc8gFG
DSLR monitor: https://amzn.to/3psgt3z
Camlink (to use camera as webcam): https://amzn.to/2ZcHInT
LED Panel Lights: https://amzn.to/3po9Z5I
Colored Flood Lights: https://amzn.to/3k801lf
Mic: https://amzn.to/3G3eWqx
Mixer: https://amzn.to/3nfz0Nv

Business inquiries: [email protected]

What's Creator Wizard all about?
Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.

Along with his wife April, he has been a full-time creator for over 10 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.

Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.