Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
Creatives Making Money with Jamie Jensen - Stop Sending Cold Pitch Emails. Do This Instead.

Stop Sending Cold Pitch Emails. Do This Instead.

08/04/21 • 15 min

Creatives Making Money with Jamie Jensen

I don't know who teaches that the best way to get clients is to send tons of cold pitch emails or DMS, but like... whyyyy tho? 😂

Sales is about relationships, and you are not developing a positive relationship with a cold pitch of any kind, whether it's an email, a DM, or a carrier pigeon into some stranger’s house, okay?

Think about the energy expenditure of sending 100 cold pitches to get maybe 1 response. That would be an average “conversion rate.” That sounds demoralizing and a terrible ROI in terms of energy out to energy in.

If you’re committed to cold pitches even if they’re not working for your sales, maybe it’s because you’d prefer to hide and don’t actually want to talk to anyone or close any new sales...

But if you DO want conversations, sales, to see your effort turn into new, let’s choose another strategy.

This your new mantra:

You do not need leads.
What you need is friends.

You need REAL relationships that are built on mutual benefit, kindness, support, love, and care.

Focus on expanding your network, one awesome human at a time, and marketing will start to feel easier.

Referral business will gradually begin to flood in.

And you won’t have to “push” or force any of it.

So if you do decide to send a “cold” email or DM -- don’t pitch!

Let it be about the relationship, and focus on making a new friend instead.

If you’d like to work with me on getting your marketing, systems, sales, and process rocking out to help you hit 6-figs as a copywriter ASAP, head over to http://thejamiejensen.com/6figurecopywriter to apply for the next round of Create Your 6-Figure Copywriter Business!

Create like you mean it,
Jamie

plus icon
bookmark

I don't know who teaches that the best way to get clients is to send tons of cold pitch emails or DMS, but like... whyyyy tho? 😂

Sales is about relationships, and you are not developing a positive relationship with a cold pitch of any kind, whether it's an email, a DM, or a carrier pigeon into some stranger’s house, okay?

Think about the energy expenditure of sending 100 cold pitches to get maybe 1 response. That would be an average “conversion rate.” That sounds demoralizing and a terrible ROI in terms of energy out to energy in.

If you’re committed to cold pitches even if they’re not working for your sales, maybe it’s because you’d prefer to hide and don’t actually want to talk to anyone or close any new sales...

But if you DO want conversations, sales, to see your effort turn into new, let’s choose another strategy.

This your new mantra:

You do not need leads.
What you need is friends.

You need REAL relationships that are built on mutual benefit, kindness, support, love, and care.

Focus on expanding your network, one awesome human at a time, and marketing will start to feel easier.

Referral business will gradually begin to flood in.

And you won’t have to “push” or force any of it.

So if you do decide to send a “cold” email or DM -- don’t pitch!

Let it be about the relationship, and focus on making a new friend instead.

If you’d like to work with me on getting your marketing, systems, sales, and process rocking out to help you hit 6-figs as a copywriter ASAP, head over to http://thejamiejensen.com/6figurecopywriter to apply for the next round of Create Your 6-Figure Copywriter Business!

Create like you mean it,
Jamie

Previous Episode

undefined - The Mindset Shift You Need to Increase Your Rates

The Mindset Shift You Need to Increase Your Rates

So many copywriters and creative service providers that I work with struggle with one main thing: raising their rates.

In this episode, I'm sharing the key mindset shift you need to make to overcome this hesitation. And it's not what you think it is 😉

If you're ready to claim your value, raise your rates, and Create Your 6-Figure Copywriting Business, applications are now open. Head over to thejamiejensen.com/6figurecopywriter to apply!

Create like you mean it,
Jamie

Next Episode

undefined - How to Grow Your Business AND Write Your Thing Without Burning Out

How to Grow Your Business AND Write Your Thing Without Burning Out

How do you grow your business and write your thing at the same time without burning out?

In today's episode, I'm going to walk you through the process that I use for myself, and that I work with my clients through in Craft + CashflowTM.

If you're ready to say YES to receiving personal support, strategy, and accountability on your business + writing journey, Craft + CashflowTM is currently accepting applications. Learn more + apply at thejamiejensen.com/craftandcashflow

Create like you mean it,
Jamie

Episode Comments

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/creatives-making-money-with-jamie-jensen-93479/stop-sending-cold-pitch-emails-do-this-instead-17361841"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to stop sending cold pitch emails. do this instead. on goodpods" style="width: 225px" /> </a>

Copy