Growing Creator Wizard with email marketing and a creative team with Justin Moore
09/20/23 • 23 min
1 Listener
In this episode of Creative Architects, host Angela Hollowell talks with Justin Moore, founder of Creator Wizard, who discusses his transition from YouTube sensation to influencer marketing guru. Justin shares insights on the importance of diversifying income sources, the shift from YouTube to email marketing, overcoming imposter syndrome, and building a team for his platform. His journey offers valuable advice on the creator economy, influencer marketing, and digital entrepreneurship, providing inspiration for creators at any stage of their career.
Creator Wizard is not Justin’s first foray into influencer marketing - he began as an online creator posting videos on YouTube and made $25,000 in one month from YouTube/Google AdSense. During the pandemic, he pivoted to building Creator Wizard, where he teaches creators how to secure brand deals the right way. Brands don't have it all figured out, but you can increase your chances of creating healthy brand partnerships with his advice. Check it out now.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- Justin's journey from YouTube star to creator economy pioneer
- The transformative impact of a single month's AdSense earnings
- Decision to diversify income streams and enter influencer marketing
- Pivoting from YouTube to email marketing for growth
- Imposter syndrome and building a team
- Diversifying income in the creator economy
- Justin's moment of realization after a re-engagement campaign result
- Building trust with followers for successful influencer marketing
- Evolution of Creator Wizard and assembling a freelance team
- Learning from past failures to avoid ongoing business costs
- Hiring and promoting from within the community
- Focusing on 'zone of genius' tasks to drive business growth
Resources:
In this episode of Creative Architects, host Angela Hollowell talks with Justin Moore, founder of Creator Wizard, who discusses his transition from YouTube sensation to influencer marketing guru. Justin shares insights on the importance of diversifying income sources, the shift from YouTube to email marketing, overcoming imposter syndrome, and building a team for his platform. His journey offers valuable advice on the creator economy, influencer marketing, and digital entrepreneurship, providing inspiration for creators at any stage of their career.
Creator Wizard is not Justin’s first foray into influencer marketing - he began as an online creator posting videos on YouTube and made $25,000 in one month from YouTube/Google AdSense. During the pandemic, he pivoted to building Creator Wizard, where he teaches creators how to secure brand deals the right way. Brands don't have it all figured out, but you can increase your chances of creating healthy brand partnerships with his advice. Check it out now.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- Justin's journey from YouTube star to creator economy pioneer
- The transformative impact of a single month's AdSense earnings
- Decision to diversify income streams and enter influencer marketing
- Pivoting from YouTube to email marketing for growth
- Imposter syndrome and building a team
- Diversifying income in the creator economy
- Justin's moment of realization after a re-engagement campaign result
- Building trust with followers for successful influencer marketing
- Evolution of Creator Wizard and assembling a freelance team
- Learning from past failures to avoid ongoing business costs
- Hiring and promoting from within the community
- Focusing on 'zone of genius' tasks to drive business growth
Resources:
Previous Episode
AI Tools for Podcasters, Descript Buys Squadcast, and Patreon Exclusives on Spotify
In this episode of Creative Architects, host Angela Hollowell updates us on some of the exciting developments in the podcasting industry, including AI and its usefulness for podcasters, some mergers and acquisitions news, and helpful advice on raising your rates annually and balancing the work of running your business as a creative entrepreneur.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- AI is a hot topic in podcasting these days
- AI Companies that provide podcast support
- How Angela utilizes AI - let us know how you are using AI
- Descript and Squadcast - a winning combination
- Riverside’s AI element
- Answering listener questions
- Spotify/Patreon - an exciting announcement
- Castos - the all-in-one solution
Resources:
Next Episode
Uncover Powerful Insights with Audience Research on Sparktoro - with Rand Fishkin
In this episode of Creative Architects, host Angela Hollowell welcomes Rand Fishkin to the podcast. Rand is the CEO of SparkToro, and author of Lost & Founder. You’ll hear a discussion on audience research, audience trends, and industry overlaps. Rand discusses data-driven results for creators and agencies, the decline of Twitter for niche communities, the different ways you can use audience research, and what's on the horizon for Sparktoro v2.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- Who are your listeners - Sparktoro
- TikTok vs other platforms, its follower-ship
- How to view your audience data
- Interesting cross-over marketing - Legos and D&D
- Differences between ‘sources of influence’
- Twitter listened to its users and responded
- Use the words your customers use to describe your product
- Start with surveys of your email list
- What’s on the horizon for SparkToro?
Resources:
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/creative-architects-272865/growing-creator-wizard-with-email-marketing-and-a-creative-team-with-j-33740217"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to growing creator wizard with email marketing and a creative team with justin moore on goodpods" style="width: 225px" /> </a>
Copy