Creative Architects

In this episode of Creative Architects, host Angela Hollowell talks with Justin Moore, founder of Creator Wizard, who discusses his transition from YouTube sensation to influencer marketing guru. Justin shares insights on the importance of diversifying income sources, the shift from YouTube to email marketing, overcoming imposter syndrome, and building a team for his platform. His journey offers valuable advice on the creator economy, influencer marketing, and digital entrepreneurship, providing inspiration for creators at any stage of their career.

Creator Wizard is not Justin’s first foray into influencer marketing - he began as an online creator posting videos on YouTube and made $25,000 in one month from YouTube/Google AdSense. During the pandemic, he pivoted to building Creator Wizard, where he teaches creators how to secure brand deals the right way. Brands don't have it all figured out, but you can increase your chances of creating healthy brand partnerships with his advice. Check it out now.

The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

Discussion Points:

• Justin's journey from YouTube star to creator economy pioneer
• The transformative impact of a single month's AdSense earnings
• Decision to diversify income streams and enter influencer marketing
• Pivoting from YouTube to email marketing for growth
• Imposter syndrome and building a team
• Diversifying income in the creator economy
• Justin's moment of realization after a re-engagement campaign result
• Building trust with followers for successful influencer marketing
• Evolution of Creator Wizard and assembling a freelance team
• Learning from past failures to avoid ongoing business costs
• Hiring and promoting from within the community
• Focusing on 'zone of genius' tasks to drive business growth

Resources:

Creator Wizard

Justin Moore LinkedIn

Angela Hollowell LinkedIn

Castos Website

In this episode of Creative Architects, host Angela Hollowell chats with Podcast Marketing Strategist & Educator Jeremy Enns, founder of Podcast Marketing Academy. The Academy features online courses (both cohort-based and self-paced) for podcasters looking to level up the marketing for their show. The podcasting industry severely lacks ‘organic discovery’ when looking to develop a marketing plan that is tailor-made for your show. Luckily, Jeremy has experience running a podcast production agency, and through in-depth surveys with his clients, he's been able to uncover multiple paths to podcast marketing success and is teaching those strategies to other podcasters.

The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

Discussion Points:

• Starting a newsletter during the pandemic
• Jeremy’s path to his podcast production company
• Online business - an easier way to get clients
• Finding a way to podcast marketing - with experience
• Working with podcast clients began in 2015-16
• Engagement - self-paced vs. cohort-based?
• The changes podcasters experience after taking Academy courses
• Cohort classes are becoming much easier after 3 years of practice

Resources:

Jeremy Enns LinkedIn

Jeremy Enns Website

Scrappy Podcasting Newsletter

Creative Wayfinding Newsletter

Podcast Marketing Academy

Angela Hollowell LinkedIn

Castos Website

In this episode of Creative Architects, host Angela Hollowell chats with Tangia Al-awaji Estrada- one of the co-founders of BIPOC Podcast Creators - a community that supports and empowers podcasters of color. Angela and Tangia discuss the challenges of managing a global community (language and cultural barriers, starting with the very Western term BIPOC), and the importance of messaging, partnerships, and finding a niche audience. Tangia shares her journey of creating a supportive space that enables podcasters from various backgrounds to connect, learn, and grow their craft.

The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

Discussion Points:

• Building an inclusive BIPOC podcast community
• Filling the void with Facebook group for BIPOC Podcast Creators
• Challenges of curating a Facebook community for podcasters
• Inclusive community building through networking and access
• Welcoming creators from around the world, beyond the US
• Overcoming language barriers and cultural differences in the community
• Partnerships and messaging for a global audience
• Navigating pushback from those who feel excluded
• Offering newsletter subscriptions and event access to all
• Combining strengths in marketing, branding, and production
• Growing the community organically and naturally
• Success through inclusivity, support, and partnerships

Resources:

Tangia Estrada LinkedIn

BIPOC Podcast Creators

Women of Color Podcasters

Afropods

Angela Hollowell LinkedIn

Castos Website

In this episode of Creative Architects, host Angela Hollowell chats with Jay Clouse, founder of Creator Science and an experienced entrepreneur, writer, and podcaster.

Angela and Jay discuss the challenges of building a subscription-based community, scaling that community and capping it at the right size, some of the learnings Jay has gained from his experiences with rebranding, and he offers some advice to listeners about making the hard decisions, hiring, and how to avoid mistakes when building your business.

The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

Discussion Points:

• Group coaching online, joining the SPI team, going out on his own
• The spectrum from creator to educator
• Paid products and The Lab
• Education + Community
• Structuring a subscription-based community model
• Looking back at Creative Companion, Zoom, Slack
• Building on experience and history in a new iteration
• Rebranding and procrastination
• Making hard choices when tasks are not getting done
• Tips and advice for expanding your team- spend time looking for the A player

Resources:

Creator Science

Join The Lab at Creator Science

Jay Clouse LinkedIn

Angela Hollowell LinkedIn

Castos Website

Welcome to the first episode of the Creative Architects podcast from Castos. Host Angela Hollowell chats with Corey Gumbs, Founder of the Black Podcasters Association, about the importance of community and support for Black podcasters.

Angela and Corey discuss how starting this community group challenged him to learn and grow as a podcaster, how podcasting has been influenced by the intersection and influence of the hip-hop industry, and Corey’s philosophies on podcasting, the innovation of Black creators, and being an advocating body (similar to organizations in film and music) for podcasters. You’ll hear about the challenges faced by Black creators in the industry and the need for genuine interest and investment from companies when collaborating with the Black creative community.

The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

Discussion Points:

• Why a group solely for black podcasters?
• The learning curve in founding the group
• Challenges for black podcasters
• Black podcasters benefit from a supportive, diverse community
• Importance of genuine investment from companies for collaboration
• Gaps in media training for podcasters
• Investing in quality audio and video equipment is crucial
• Understanding the nuances of the Black creator community
• Collaborating with Black content creators while respecting culture
• Trends in the podcasting industry and creator economy
• Adapting and pivoting in content creation for success
• Companies should approach Black creators with genuine interest
• Media training and quality production as keys to success
• Navigating cultural differences and representation in podcasting

Resources:

Black Podcasters Association

Corey Gumbs LinkedIn

Angela Hollowell LinkedIn

Castos Website