AI Writing, Podcasting, and Tech. A Trio for Future Marketers? - with Deirdre Tshien
09/06/23 • 30 min
In this episode of Creative Architects, host Angela Hollowell talks with Deidre Tshien, co-founder and CEO of Capsho. Capsho is an AI-powered content marketing tool for entrepreneurs who podcast, vlog, or livestream.
Integrating AI with creative practices has become more and more commonplace. With the integration of AI into the podcast marketing workflow, how do we make the creator the center of their stories? Angela and Deirdre discuss how marketing extends beyond podcasters to YouTubers as well in the age of video podcasting, how to avoid the podfade phenomenon, and how making 6-figures from her coaching business in 1 year really opened her eyes to the benefits of marketing your podcast well. The conversation ends with Deirdre’s biggest tip for creators wanting to start their own tech company or SaaS platform.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- Deirdre and her journey to Capsho
- Many podcasters stop after seven episodes
- Positive stories from users
- Built by marketers, Capsho is not cheap because it's extremely valuable
- Investing in your future self
- Advice for past Deirdre ‘if she knew then’....
- AI and creativity - the pushback
- The ongoing iterations of Capsho
Resources:
In this episode of Creative Architects, host Angela Hollowell talks with Deidre Tshien, co-founder and CEO of Capsho. Capsho is an AI-powered content marketing tool for entrepreneurs who podcast, vlog, or livestream.
Integrating AI with creative practices has become more and more commonplace. With the integration of AI into the podcast marketing workflow, how do we make the creator the center of their stories? Angela and Deirdre discuss how marketing extends beyond podcasters to YouTubers as well in the age of video podcasting, how to avoid the podfade phenomenon, and how making 6-figures from her coaching business in 1 year really opened her eyes to the benefits of marketing your podcast well. The conversation ends with Deirdre’s biggest tip for creators wanting to start their own tech company or SaaS platform.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- Deirdre and her journey to Capsho
- Many podcasters stop after seven episodes
- Positive stories from users
- Built by marketers, Capsho is not cheap because it's extremely valuable
- Investing in your future self
- Advice for past Deirdre ‘if she knew then’....
- AI and creativity - the pushback
- The ongoing iterations of Capsho
Resources:
Previous Episode
Revolutionizing Sponsorship Deals: The Future of Efficient Partnerships - with Jennifer Phan
In this episode of Creative Architects, host Angela Hollowell talks with Jennifer Phan, founder of Passionfroot, about the world of the creator economy. Passionfroot is a platform that simplifies the process of forming brand partnerships and sponsorships for creators, providing them with a diversified revenue stream.
The conversation covers how the company got started, and how Jennifer's experience in venture capital gave her the expertise to raise capital for her own SaaS company. Angela and Jennifer discuss creators growing their income with a frictionless solution to securing brand deals and sponsorships for their newsletters, podcasts, and YouTube channels. Jennifer shares the 3 lessons she's learned in increasing the likelihood of landing a brand deal, and also discusses strategies for content distribution across multiple platforms.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- Passionfroot's mission to support creators
- The process and benefits of brand partnerships, sponsorships
- Knowing and defining your audience
- Crafting custom packages for sponsors
- Exploring content distribution channels
- Breaking down content to increase its reach
- Consistency and experimentation in content creation
- Future growth of Passionfroot
Resources:
Next Episode
AI Tools for Podcasters, Descript Buys Squadcast, and Patreon Exclusives on Spotify
In this episode of Creative Architects, host Angela Hollowell updates us on some of the exciting developments in the podcasting industry, including AI and its usefulness for podcasters, some mergers and acquisitions news, and helpful advice on raising your rates annually and balancing the work of running your business as a creative entrepreneur.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- AI is a hot topic in podcasting these days
- AI Companies that provide podcast support
- How Angela utilizes AI - let us know how you are using AI
- Descript and Squadcast - a winning combination
- Riverside’s AI element
- Answering listener questions
- Spotify/Patreon - an exciting announcement
- Castos - the all-in-one solution
Resources:
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