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Creating The Greatest Show - Kickstart Your Content Cascade - Nasreen Stump - Creating The Greatest Show - Episode # 032

Kickstart Your Content Cascade - Nasreen Stump - Creating The Greatest Show - Episode # 032

02/02/23 • 39 min

Creating The Greatest Show

This special episode is presented by an absolute content mastermind and SEO sensei. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. In this webinar, Nasreen helps marketers keep up with growing expectations, shares how to learn more about your prospects, and discusses the source for your next great content piece.

The full video of the webinar is available here: https://bit.ly/40mYATw

Takeaways:

  • There is immense pressure on B2B marketers now to provide more results while using up fewer resources. This is also coming at a time when traditional content creation is growing increasingly expensive, time-consuming, and ineffective.
  • The content B2B marketers dream of can all come from one source, a podcast. Repurposed content from podcasts is quick to create, reusable, valuable, engaging, and scalable. Podcast content drive leads and helps you build a relationship with prospects.
  • Good content must deliver on its promise, come from a place of expertise, and address actual challenges that consumers face. By interviewing subject matter experts on a podcast, you can create content full of innovative ideas and cutting-edge perspectives.
  • A B2B podcast can be repurposed into blogs, YouTube clips, Shorts/Reels/TikTok videos, LinkedIn videos, audiograms, tweets, images featuring quotes, and much more. For example, 1 single episode of this show was turned into 52 pieces of content!
  • You can design the questions of your podcast to provide great content for prospects at every level of your funnel. In this way, your podcast works like an incredibly valuable qualitative survey of whose opinions matter most for your business.
  • Even if you don’t have your own podcast, listening to other podcasts can offer you extremely valuable insights. You can reference great points made on other podcasts in written content, speed up your ICP research, and learn more about your leads.
  • When improving the SEO of your existing content, you can use the many other pieces of content that come from a podcast. For example, you can embed YouTube videos, audio players, clips from social media, and original images taken from the podcast.

Quote of the Show:

  • “You’re never going to end up with the same piece of content across multiple podcasts” - Nasreen Stump

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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This special episode is presented by an absolute content mastermind and SEO sensei. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. In this webinar, Nasreen helps marketers keep up with growing expectations, shares how to learn more about your prospects, and discusses the source for your next great content piece.

The full video of the webinar is available here: https://bit.ly/40mYATw

Takeaways:

  • There is immense pressure on B2B marketers now to provide more results while using up fewer resources. This is also coming at a time when traditional content creation is growing increasingly expensive, time-consuming, and ineffective.
  • The content B2B marketers dream of can all come from one source, a podcast. Repurposed content from podcasts is quick to create, reusable, valuable, engaging, and scalable. Podcast content drive leads and helps you build a relationship with prospects.
  • Good content must deliver on its promise, come from a place of expertise, and address actual challenges that consumers face. By interviewing subject matter experts on a podcast, you can create content full of innovative ideas and cutting-edge perspectives.
  • A B2B podcast can be repurposed into blogs, YouTube clips, Shorts/Reels/TikTok videos, LinkedIn videos, audiograms, tweets, images featuring quotes, and much more. For example, 1 single episode of this show was turned into 52 pieces of content!
  • You can design the questions of your podcast to provide great content for prospects at every level of your funnel. In this way, your podcast works like an incredibly valuable qualitative survey of whose opinions matter most for your business.
  • Even if you don’t have your own podcast, listening to other podcasts can offer you extremely valuable insights. You can reference great points made on other podcasts in written content, speed up your ICP research, and learn more about your leads.
  • When improving the SEO of your existing content, you can use the many other pieces of content that come from a podcast. For example, you can embed YouTube videos, audio players, clips from social media, and original images taken from the podcast.

Quote of the Show:

  • “You’re never going to end up with the same piece of content across multiple podcasts” - Nasreen Stump

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Previous Episode

undefined - The Prepped Connection - Duane Dufault - Creating The Greatest Show - Episode # 031

The Prepped Connection - Duane Dufault - Creating The Greatest Show - Episode # 031

Today’s guest is an entrepreneur that has taken an unconventional route and a superb salesperson that worked their way up from selling toilet paper to selling Fortune 100 Enterprise Software. Duane Dufault is the Host of SellingSaaS and Chief Everything Officer at SellingSaas. Duane spills the tea on holding back bad episodes, how to dig into what you are genuinely curious about, and how to reformat your podcast to better fit your audience’s content preferences.

Takeaways:

  • If you can’t become genuinely interested in your guest then your audience won’t either. Your podcast’s analytics don’t matter if you can’t have real conversations with your guests based on your authentic curiosity.
  • Researching a guest before recording with them is essential to having a great conversation right from the start of your podcast. Check out their social media, blog, and past podcast interviews to find out what they care about personally.
  • If your conversation doesn’t go well and you or the guest really doesn’t like it, you don’t have to publish that episode. In order to give yourself some breathing room, make sure that you have a backlog of a few episodes so you don’t miss a release date.
  • Don’t expect your podcast to be perfect, especially right from the start. Mics will fail, cameras will fall, and guest introductions will be flubbed. These issues are not the end of the world and if something is really bad it can be fixed in post-production.
  • Give yourself time before recording an episode to make sure that all of your equipment is on and working. Double-check if your recording platform has the right video and audio inputs. It can be helpful to have a pre-recording checklist to help remind you.
  • Using a prep call or pre-recording chat is crucial for getting to know your guest and establishing a rapport with them. Guests can tell when a host and guest are just meeting for the first time because the first twenty minutes are usually very awkward.
  • As a host, you need to make sure that your podcast resonates with your ideal listeners and the best way to do that is to ask them. Find out what format, duration, etc. they prefer to consume content in and meet them where they are.

Quote of the Show:

  • “The more you can get to the person behind the specific topic, the better the conversation usually is.” - Duane Dufault

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Next Episode

undefined - The 4 Vectors of Relationships - Pablo Gonzalez - Creating The Greatest Show - Episode # 033

The 4 Vectors of Relationships - Pablo Gonzalez - Creating The Greatest Show - Episode # 033

Today’s Guest is the inventor of the Relationship Flywheel and has been named a Latino Leader of the Future and a Top 20 Leader Under 40 in various publications. Pablo Gonzalez is the host of B2B Community Builder Show and Not Your Average Investor and is the Founder of BeTheStage.live. Pablo discusses how to grow a flourishing community, how to prepare your guests to succeed, and What types of repurposed content you can get from your live show or podcast!

Takeaways:

  • Podcasting and online content creation are as important for new generations as public speaking has been in the past. Even if you don’t have much experience, there’s no time like the present to get started because these skills can open a lot of doors.
  • Hosting a live show is a great way to build relationships at scale. With a live show, you can connect with your guest while also connecting with your audience. Having a live audience also provides a faster feedback loop for you on the effectiveness of your show.
  • There are Four Vectors of Relationships that you cultivate with a live show: 1) You and Your Guest, 2) You and Your Audience, 3) Your Guest and Your Audience, and 4) Amongst the Members of Your Audience.
  • Some guests may be apprehensive about appearing live, which is why it’s so important to prepare them well prior. Make sure they understand that your goal is to make them look and sound great. It’s the host’s job to set your guests up to win.
  • Repurposing your content is critical. From a live show, you can create a full podcast episode and YouTube video, micro video clips, graphics featuring quotes, blog content, and a newsletter. Think about the content you want to create before recording.
  • When creating a new podcast or live show, there are three things to think about to make your podcast lead to business. What is interesting to the people you want to serve? What will make them trust you? What will make them think your content’s for them?
  • Podcasts are a key tool for evangelists that are growing their community and spreading their company’s message. Create the “watering hole” for your community with either a live show or a private group message on a platform like Slack.

Quote of the Show:

  • “Podcasting is the ultimate networking tool” - Pablo Gonzalez

Links:

Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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