Creating Structure - Creating Structure Podcast #9, Brian Fraley, Fraley Construction Marketing, Heavy Construction Marketing Content Specialist

Creating Structure Podcast #9, Brian Fraley, Fraley Construction Marketing, Heavy Construction Marketing Content Specialist

01/06/21 • 76 min

Welcome to another episode of the Creating Structure Podcast! It's a pleasure to welcome Brian Fraley of Fraley Construction Marketing to the show. Brian is an experienced marketing executive, business owner, and veteran of the construction industry with a specific focus in Heavy Construction. But hold on! Like many past episodes we discuss a broad range of relevant topics related to construction, engineering, family business legacy, working for a business, starting a business, how to drive value, social media effectiveness, and more. I hope you'll listen to the entire podcast. We love your feedback. Please provide us with inputs!
Topis include:

Brian's background.
Working initially for his father's marketing business.
Growing up in a disciplined household.
His family's roots dating back to his great-grandfather starting a heavy construction business in 1927
Working as a Marketing Director for a Civil Engineering Company.
Working as Marketing Director for APC.
The difference between public work and private work contracts.
How he and his former employer navigated through the 2007 crash.
Starting a business in 2014
How we provide value to clients.
Social media marketing platforms; what is working; what is not; observations.
Digital marketing vs. Print.
Niche.
Focus.
Inbound vs. Outbound marketing.
Content Marketing.
Great wrap up you won't want to miss focused on mindset shift in providing value, informing clients, content creation, awareness.
and more!

Brian's Information:
LinkedIn Personal: https://www.linkedin.com/in/brianmfraley/
LinkedIn Company: https://www.linkedin.com/company/fraley-construction-marketing/
Company Website: https://fraleyconstructionmarketing.com/
Check them out on Facebook: Fraley Construction Marketing
Instagram: @Fraleycm
Host:
Company: https://www.wheatonsprague.com
Blog: https://johnlwheaton.com/
LinkedIn: https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886
Twitter: @JohnLWheaton1
Instagram: @JohnLWheaton1
Wheaton Sprague is also on Twitter, Instagram and Facebook @wheatonsprague

Brian's background.
Working initially for his father's marketing business.
Growing up in a disciplined household.
His family's roots dating back to his great-grandfather starting a heavy construction business in 1927
Working as a Marketing Director for a Civil Engineering Company.
Working as Marketing Director for APC.
The difference between public work and private work contracts.
How he and his former employer navigated through the 2007 crash.
Starting a business in 2014
How we provide value to clients.
Social media marketing platforms; what is working; what is not; observations.
Digital marketing vs. Print.
Niche.
Focus.
Inbound vs. Outbound marketing.
Content Marketing.
Great wrap up you won't want to miss focused on mindset shift in providing value, informing clients, content creation, awareness.
and more!

Previous Episode

Creating Structure Podcast #8, Max Perilstein, Sole Source Consutants, Communication Strategist, Glass and Glazing

Welcome to Episode 8 of the Creating Structure Podcast with Max Perilstein, Communication Strategist focused primarily in the Glass and Glazing world. Max is an influencer in his own right, a marketing expert, and has deep relationships in the glass world. Yet, we cover a lot of ground in this engaging and fast moving discussion. Some highlights:

Multi Generations in the glass business in the Perilstein family dating back to 1898
Sports production from his Ohio University Bobcat days.
The memory of "Max Malone" broadcaster.
Not wanting anything to do with the glass business but finding it "in his blood."
Family business, working for others, starting a business.
Further clarity on the "Battle for the wall."
Marketing
Glass performance
COVID19 and Remote work vs In office; trends and observations.
Business as "community."
and more.

Lot's of name dropping in this one!
Enjoy!
Links:
Max-
LinkedIn
https://www.linkedin.com/in/max-perilstein-409ba111/
Max's Blog
http://www.fromthefabricator.blogspot.com/
Sole Source
http://ww.wsolesourceconsultants.com/
Twitter: @MaxPSoleSource
The Host:
John-LinkedIn
https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886/
Wheaton Sprague:
http://www.wheatonsprague.com
John's Blog Word Press:
https://johnlwheaton.com/
Twitter: @johnlwheaton1
Audio production by Joshua Wheaton, WS Social Media Manager and Podcast Audio Production Engineer; Rust Belt Money Productions

Next Episode

Creating Structure Podcast #10, Jerry Schwabauer, VP Sales & Marketing at Azon

Welcome to another episode of the Creating Structure Podcast. This interview is with Jerry Schwabauer, the VP of Sales and Marketing for Azon. Azon produces a structural thermal barrier in aluminum framing systems to improve thermal performance of glazing and cladding systems
Jerry is responsible for all sales and marketing activity for Azon. Since its founding in Kalamazoo, Michigan, in 1977, Azon has emerged as a world recognized technology and chemical company with international operations on three continents and sales in most every corner of the globe.
We get into Jerry's background, core values, time in "big pharma" for 20 years, what led to his transition to Azon, mindset, success, significance, helping people, innovation, and more. Some topics covered:

Training as a small fish in a big pond.
Going from large public company to a small privately held company.
Being 100% responsible for the sales and marketing effort for current and future products on a global basis.
The every day classroom in his position and our industry provides.
A focus on significance vs. success.
How industry and world are ever changing, and so must we be.
Turning a practice interview into a 20 year career.
Innovation.
and more....

Jerry's info:
LinkedIn:
https://www.linkedin.com/in/jerry-schwabauer-3252228/

AZON:
https://www.linkedin.com/company/azon/
https://azonintl.com/
The Host:
Company: https://www.wheatonsprague.com
Blog: https://johnlwheaton.com/
LinkedIn: https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886
Twitter: @JohnLWheaton1
Instagram: @JohnLWheaton1
Wheaton Sprague is also on Twitter, Instagram and Facebook @wheatonsprague