Creating Social Impact Podcast with Kat Luckock - S1 Ep82: How to get started using FB Ads (even if you're not sure yet) with Liz Boer

S1 Ep82: How to get started using FB Ads (even if you're not sure yet) with Liz Boer

11/04/21 • 47 min

Creating Social Impact Podcast with Kat Luckock

With a background in corporate agencies, Liz Boer has worked with big-name brands like Ford Motor Company, Stitch Fix, and Bad Politics—brands moving millions of dollars every single day to drive their business through marketing. When she started working in sales, she realized there was a significant gap in the market. Female-owned businesses were struggling to position their brands, automate their businesses, and grow at scale.
Above all else, Liz believes in personal and financial freedom. For Liz, automating is the magic bullet to growing and scaling your business so you can create the life you want to live.
Organic marketing, however effective, is a slow churn. You can’t guarantee your audience will see your content, whether you have 15 or 15,000 followers. On the other hand, paid ads allow you to nearly guarantee your audience’s eyes will land on the post.
If you’re looking to automate your marketing and create more traffic, this is the podcast episode for you.
Full disclosure: Liz is my new Facebook Ads Manager. I’m so happy to have her on my team and I can’t wait for you to hear what she has to say about Facebook advertising and putting a piece of your marketing on autopilot.
In this episode, we discuss:

Making informed decisions with Instagram and Facebook data
Why organic isn’t the only way to drive traction
Where social entrepreneurs should start with FB Ads
Why measuring and understanding insights is crucial
The 3 components to focus on in your Ads

“It's automating our businesses, it's not having to work 80 hour work weeks to create this life and system that we are all really looking for. And Facebook ads becomes a way to automate our businesses”
- Liz Boer
Follow and learn more about Liz Boer:
W: lizboer.com
Podcast: Marketing to Millions
IG: @lizboer_com
FB: Marketing to Millions Podcast Community
Follow Kat: Instagram: @katluckockcoaching Facebook Group - The Impact Entrepreneurs Club Subscribe here to the podcast to receive weekly email updates of the latest episode. Make Money Whilst Doing Good is for service-based social entrepreneurs ready to get started making consistent money through sales, with a rock-solid mindset and strategy. This course is not about making mega-bucks in a month, but it will shift the way you think about money and how you run your business, so you can set prices that work for you and generate the income you need to run a sustainable, viable business. Most importantly, it’ll help you get serious about what you're worth in a community that knows exactly why you're balancing doing good with making a profit. If you enjoyed this episode you may also enjoy: #80 Funding, Finding Clients and being consistently visible on social media #32 Getting started with social media with Kaeleigh Macdonald

Making informed decisions with Instagram and Facebook data
Why organic isn’t the only way to drive traction
Where social entrepreneurs should start with FB Ads
Why measuring and understanding insights is crucial
The 3 components to focus on in your Ads

Previous Episode

S1 Ep81: How an OBM & Integrator can help you scale your business with Elizabeth Broderick

After 15 years of working in the oil and gas sector, Elizabeth realized the corporate ladder didn’t inspire her anymore. Last year, she and her husband decided to make a massive shift. They left their successful careers in engineering, moved to Wyoming from Texas, and Elizabeth became an online business manager and integrator. Today, Elizabeth helps small business owners create a business and lifestyle that is sustainable, prevents burnout, and prepares their business for growth or change. She encourages her clients not to fall into the trap of always needing expensive platform subscriptions, a big team, or a big budget to be successful. Instead, Elizabeth helps her clients streamline what they do with the intention of making it manageable, attainable, and realistic. Up until about six months ago, I didn’t even know what an OBM was. But I’ve actually worked with Elizabeth on the OBM and integrator side in preparing for maternity leave. She’s been incredible in helping me understand my vision and implementing systems and processes. I know there are so many social entrepreneurs out there that could really benefit from hiring an OBM or an integrator.
In this episode, we discuss:

What’s an OBM? What’s an integrator?
How Elizabeth went from engineer to OBM
Why growing your team is cost-effective
How an OBM can help you with your processes
The importance of prioritizing your to-do list
3 ways to work with Elizabeth

“Hiring an OBM or an integrator allows you to clear that clutter out of your brain and hand it off to somebody who's likely more skilled at those tasks and can do them quicker and more efficiently. It makes everything run a little smoother.” - Elizabeth Broderick Follow and learn more about Elizabeth Broderick: W: tractionbusinesssolutions.com IG: @traction.business.solutions
FB: Traction Business Solutions Follow Kat Instagram: @katluckockcoaching Facebook Group - The Impact Entrepreneurs Club Subscribe here to the podcast to receive weekly email updates of the latest episode. Make Money Whilst Doing Good is for service-based social entrepreneurs ready to get started making consistent money through sales, with a rock-solid mindset and strategy. This course is not about making mega-bucks in a month, but it will shift the way you think about money and how you run your business, so you can set prices that work for you and generate the income you need to run a sustainable, viable business. Most importantly, it’ll help you get serious about what you're worth in a community that knows exactly why you're balancing doing good with making a profit. If you enjoyed this episode you may also enjoy: #79 How a VA can help you grow and develop your business with Davey & Daphnah #69 Insights from building my growth team

Next Episode

S1 Ep83: Create Your Social Impact Story

Did you know I started an education program for 11 to 14-year-olds? Eight years ago, my best friend and I started Solutions for the Planet, an education program focused on the sustainability crisis and empowering children to create change. At the start of running Solutions for the Planet, we soon realized that in order to attract, nurture and secure our dream partners and clients, we needed to change the way we communicated. Instead of focusing on what we wanted and needed as an organisation, we shifted to focus on our audience’s wants and needs. The thing is, your story is so much more than a chance to share your purpose or your background. It’s about connecting your journey and your purpose to your audience. Your target audience wants to go on a journey with you. The challenge is connecting your impact to their hopes, wants, and needs. Since becoming a coach for Social Entrepreneurs, I’ve started to realize many small business owners with a social and environmental mission are focusing on the wrong thing. They’re spending all this time sharing what they do when they need to be communicating why they do it. So how can you map the difference you can create for your clients? How can you communicate your social impact story in a more powerful way? In this episode, I walk through how to create your story. Listen to learn the four steps to building your social impact story and how to spread your message with confidence. Mentioned in the episode: Solutions for the Planet *This is a mini-training I did for Ecopreneur Summit 2020, organized by Mel Bruce. Follow Kat Instagram: @katluckockcoaching Facebook Group - The Impact Entrepreneurs Club Subscribe here to the podcast to receive weekly email updates of the latest episode.
Make Money Whilst Doing Good is for service-based social entrepreneurs ready to get started making consistent money through sales, with a rock-solid mindset and strategy. This course is not about making mega-bucks in a month, but it will shift the way you think about money and how you run your business, so you can set prices that work for you and generate the income you need to run a sustainable, viable business. Most importantly, it’ll help you get serious about what you're worth in a community that knows exactly why you're balancing doing good with making a profit. If you enjoyed this episode you may also enjoy: #74 5 ways to embed social impact in your business #75 3 income models from working with corporates to create social impact