How Marissa Hill Brings BIG CREATOR ENERGY and Crushes Brand Deals EP 83

11/05/24 • 68 min

Interview with Marissa Hill of Shade TV on Dominating Your Niche EPISODE OVERVIEW:

In this episode, we explore the journey of Marissa Hill and how she built Shade TV and managed to not only standout in a saturated niche but dominate it with what I call "Big Creator Energy". Marissa talks in detail about how she got the attention of brands early on, and how she managed to get noticed as a Small YouTuber when she got started. She also talks to us about her challenges in the industry, imposter syndrome and how to deal with your haters.

Highlights with Timestamps:

01:13 - 02:12: Marissa discusses her motivation for starting Shade TV.
04:02 - 05:15: Marissa's father as one of the first influencers and her early passion for sneakers.
06:02 - 07:15: The concept of Shade TV as a brand rather than a personal name.
12:32 - 13:15: Emphasizing high production values and storytelling as competitive advantages.
17:11 - 17:53: SEO strategies and Marissa’s approach to content as a searchable library.
21:01 - 22:27: Marissa’s first major brand deal with K-Swiss at 5,000 subscribers.
28:06 - 29:10: Key moments in Marissa’s transition from modeling to content creation.
38:12 - 39:20: Lessons on exclusivity and rights from her modeling contracts.
44:35 - 47:18: Marissa’s insights on standing out as a creator and the importance of professionalism.

Brief Guest Bio:

Marissa Hill is the creator and host of Shade TV, a popular YouTube channel focused on sneakers, streetwear, and fashion trends. With a keen eye for style and a knack for storytelling, Marissa brings her audience inside the latest drops, reviews, and fashion insights. Her channel has become a go-to spot for fashion enthusiasts and sneakerheads alike, making her a respected voice in the style community. She has grown her YouTube channel to over 100,000 subscribers and been a featured creator speaking at both Vidcon and Vidsummit.

Resources Mentioned:

Awesome Creator Academy
1of10.com
Brand Deal Starter Kit

Sponsors of the Podcast:

1of10 - https://geni.us/get1of10com
1of10 is the BEST tool for YouTube Strategy and helping you find outlier videos that will get more views. Find inspiration for your Topics, Titles and Thumbnails and stop guessing if and idea will get views and start knowing. Use Discount Code ROBERTO at checkout for 50% OFF.
OpusClip -https://geni.us/getopusclip
Repurposing your content to every platform possible, is one of the fastest ways to grow your reach, reputation and revenue. OpusClip uses AI tools for nearly perfect repurposing for short form vertical videos, wide screen clips and can help you with scheduling your content across your platforms, making it automated and easy.
Kajabi -https://kajabi.com/robertoblake
The perfect all-in-one solution for your online business is Kajabi, offering Courses, Cohorts, Coaching and Community all with no-code tools, unlimited video hosting and built-in email marketing!

Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.
We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.
You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.
Check out https://www.awesomecreatoracademy.com/group for more details.

If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy.

Interview with Marissa Hill of Shade TV on Dominating Your Niche EPISODE OVERVIEW:

Highlights with Timestamps:

01:13 - 02:12: Marissa discusses her motivation for starting Shade TV.
04:02 - 05:15: Marissa's father as one of the first influencers and her early passion for sneakers.
06:02 - 07:15: The concept of Shade TV as a brand rather than a personal name.
12:32 - 13:15: Emphasizing high production values and storytelling as competitive advantages.
17:11 - 17:53: SEO strategies and Marissa’s approach to content as a searchable library.
21:01 - 22:27: Marissa’s first major brand deal with K-Swiss at 5,000 subscribers.
28:06 - 29:10: Key moments in Marissa’s transition from modeling to content creation.
38:12 - 39:20: Lessons on exclusivity and rights from her modeling contracts.
44:35 - 47:18: Marissa’s insights on standing out as a creator and the importance of professionalism.

Brief Guest Bio:

Resources Mentioned:

Awesome Creator Academy
1of10.com
Brand Deal Starter Kit

Sponsors of the Podcast:

Previous Episode

Noah Kagan Teaches Us How To Have a Million Dollar Weekend

Interview with Noah Kagan: The Million Dollar Weekend EPISODE OVERVIEW:

In this episode, we dive into the entrepreneurial journey of Noah Kagan, an eight-figure founder known for AppSumo and his impactful presence on YouTube. Noah discusses his latest book, "The Million Dollar Weekend," providing insights on generating revenue in less than 48 hours. The conversation covers his origin story, real business versus online facade, the importance of real-world experiences, and strategies for aspiring entrepreneurs and content creators.

Time Stamps:

00:00 - Introduction to Noah Kagan
03:15 - Noah's entrepreneurial journey and origin story
10:30 - The concept behind "The Million Dollar Weekend"
15:45 - Discussion on real businesses vs. online content creators
20:20 - Importance of work experience in shaping entrepreneurial skills
25:40 - Strategies for building an audience and product validation
30:55 - Noah's take on the creator economy and content creation
35:00 - Insights on achieving success without a large audience
40:10 - Noah's advice on starting and scaling a business
45:25 - Discussion on overcoming imposter syndrome and the value of persistence

Brief Guest Bio:

Noah Kagan is a renowned entrepreneur and content creator, best known for founding AppSumo, a leading software deal site for solopreneurs and startups. Starting his career at Facebook and Mint.com, Noah faced setbacks that led him to embrace entrepreneurship. His journey includes creating a successful business from scratch with just $50 and growing it into an $80 million revenue company. Noah is also a prolific YouTuber, where he shares business insights and motivates the 'underdogs' of the entrepreneurial world.

Resources Mentioned:

Sponsors of the Podcast:

Streamyard - https://geni.us/getstreamyard
StreamYard makes live streaming simple, giving you easy to use tools and no complicated software to download. Multi Stream to all of your favorite platforms and you can also use this to bring on guests with one simple click.
OpusClip -https://geni.us/getopusclip
Repurposing your content to every platform possible, is one of the fastest ways to grow your reach, reputation and revenue. OpusClip uses AI tools for nearly perfect repurposing for short form vertical videos, wide screen clips and can help you with scheduling your content across your platforms, making it automated and easy.
Streamable -https://geni.us/getsteamable
If you want a better and affordable alternative to Dropbox then I recommend Streamable. Their solution is perfect if you need a convenient way to host and share high quality video or want to share videos privately with your team or clients.
Kajabi -https://kajabi.com/robertoblake
The perfect all-in-one solution for your online business is Kajabi, offering Courses, Cohorts, Coaching and Community all with no-code tools, unlimited video hosting and built-in email marketing!

If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators ar...

Next Episode

Paul Sampson CEO of LICKD Exposes the Truth About Copyrighted Music

Interview with Paul Sampson CEO of LICKD EPISODE OVERVIEW:

I had a revealing conversation with Paul Sampson, CEO of LICKD, as we uncover how this platform is changing music licensing for creators. We trace LICKD’s origin story, get clear on what Fair Use really entails, and hear firsthand about the music industry's stance on licensing. Paul also explains YouTube's ContentID and the copyright claim process, providing a roadmap for creators who want to use music legally and strategically in their videos. Whether you’re a content creator, musician, or just curious about the digital music world, this episode breaks down how creators can amplify their content with music while staying on the right side of copyright law.

Highlights and Timestamps:

01:13 - 02:53: Lickd’s purpose: mainstream music for creators, free from copyright claims.
03:25 - 04:43: Music licensing obstacles and Content ID’s “guilty until proven innocent” approach.
07:32 - 09:00: Paul explains how the “Vouch” technology works to ensure licensed content stays claim-free.
11:24 - 12:30: Discussing Lickd’s scale compared to Epidemic Sound and YouTube Audio Library.
16:15 - 17:09: The importance of using popular songs for storytelling and audience engagement.
18:00 - 19:45: Data-driven results: Lickd’s music increases creator engagement by 22%.
21:35 - 22:12: YouTube Creator Music vs. Lickd’s pay-upfront model.
27:32 - 29:04: Why YouTube doesn’t simply acquire Lickd.
31:05 - 32:48: How the music industry’s resistance to democratization conflicts with creators’ needs.
44:35 - 47:10: Insight into AI-generated music, ethics, and the music industry’s response to AI’s capabilities.

Brief Guest Bio:

Paul Sampson is the CEO and founder of LICKD, a platform transforming the way content creators legally access popular music for their videos. With years of experience in the music and digital industries, Paul leads LICKD in offering a simple solution to licensing mainstream tracks, helping creators elevate their content while protecting artists' rights. His innovative approach has made LICKD a game-changer in the creator economy and digital music space.