254: Unlocking the LinkedIn algorithm with Richard van der Blom

03/08/23 • 52 min

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If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury.

No doubt you are already on the platform ... but are you using it well?

Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads?

Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.

LinkedIn has undergone - and continues to undergo - significant change.

It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan!

My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm.

Richard runs a LinkedIn and social selling agency called JUST CONNECTING, and he's an absolute gun when it comes to LinkedIn; his content is top notch, and I recommend you follow him to learn more about how to use the platform more effectively.

I got Richard on the show specifically to chat about his recently-released LINKEDIN ALGORITHM REPORT, which has gone viral on the platform, and rightly so. The report is comprehensive and took over 1200 hours of work, with some 10,000 posts analysed in the process.

Plus we cover heaps more! Let's get into it!

No doubt you are already on the platform ... but are you using it well?

Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview.

LinkedIn has undergone - and continues to undergo - significant change.

My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its algorithm.

Plus we cover heaps more! Let's get into it!

Previous Episode

253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)

In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.

[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]

Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).

Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.

Mark also operates a consulting business - called We Are The Media - in tandem with YATM.

This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it!

I hope you enjoy the convo!

Next Episode

255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond

In this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth.

Michelle and Michelle met on LinkedIn through the power of commenting in December 2020.

Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.

Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.

This is a fun and informative chat!

We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as:

the importance of mindset when building your presence on LinkedIn
how to start strong by getting your branding foundations right
what both Michelles learned while writing the book
the multiplier effect that comes with collaborating with others, and how to find 'power partners' for mutual benefit

... plus we hear Michelle and Michelle's respective stories, and the lessons learned along the way while building their profiles on LinkedIn, and growing their business generally.

If you're interested in expanding your presence on LinkedIn in a way that's going to contribute to your business in a positive way, this episode is definitely worth a listen!

Read more about #MichelleSquared and their new book here