CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50 - 131 Tips & ideas from experts on blogging, podcasting, Facebook, LinkedIn and media relations #FromTheVault

131 Tips & ideas from experts on blogging, podcasting, Facebook, LinkedIn and media relations #FromTheVault

11/11/18 • 20 min

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

This week on Reputation Revolution we dig into the vault to bring you an information-packed compilation of previous guests addressing topics such as blogging, podcasting, Facebook, LinkedIn and media relations.

Today, we have numerous communication channels at our disposal. Which ones should we be using, and why?

Darren Rowse, Donna Papacosta, David M. Hobson, Simon Mossman and Loren Bartley provide their expert advice for aspiring thought leaders.

If you'd like to check out these expert guests further, here are the links to the full episodes:

062 Kickstarting your blog with Problogger Darren Rowse

078 Podcasting for thought leadership with Donna Papacosta

090 The media comes calling ... now what? Interview with Simon Mossman

055 Growing your professional influence using LinkedIn with David M. Hobson

043 Using Facebook to build your personal brand with Loren Bartley

Today, we have numerous communication channels at our disposal. Which ones should we be using, and why?

Darren Rowse, Donna Papacosta, David M. Hobson, Simon Mossman and Loren Bartley provide their expert advice for aspiring thought leaders.

If you'd like to check out these expert guests further, here are the links to the full episodes:

062 Kickstarting your blog with Problogger Darren Rowse

078 Podcasting for thought leadership with Donna Papacosta

090 The media comes calling ... now what? Interview with Simon Mossman

055 Growing your professional influence using LinkedIn with David M. Hobson

043 Using Facebook to build your personal brand with Loren Bartley

Previous Episode

130 Future-proofing your personal brand with Scarlett Vespa

Your brand is your strength, says Sydney-based 'Human Brand Futurist’, Scarlett Vespa.

Scarlett, or 'Mrs V' as she's known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves.

Scarlett believes our own humanity is the key to a successful tomorrow and sustainable future.

Finding your brand is finding the essence of who you are that gives you your strength and protection, she says.

In this wide-ranging chat with Trevor Young, Scarlett discusses:

The importance of laying the foundations of your personal brand: you can't step forward until you have clarity around the essence of who you are and what you stand for.
How the obstacles that hold us back can in fact be a "cherished gift, in fact it's something where our gold is most of the time laid".
Trust and values is all the currency that there is in the future.
How AI and automation will replace many jobs in the future.
Future-proofing your career by unlocking the value you bring to the table: what is your unique skill-set?
The importance of employees being able to showcase innovation, creativity, management - "anything on that side of the equation".
For entrepreneurs building their personal brand, focus on showcasing how you're trustworthy, that you understand what's going on in this new world ... that you're adaptable.

"We're going to have to find security in a different way and I believe it is really again about trust, it's about trusting that you will be okay ... that you believe in yourself," says Scarlett.

CONNECT WITH SCARLETT:

Next Episode

132 Mastering your message with speaking and media trainer, Kim Skubris

Kim Skubris has been a broadcast news journalist, mostly with the Seven Network in Australia, for 25 years.

During that time, she has reported on some of the country’s biggest stories, including Schapelle Corby and Daniel Morcombe, and covered numerous natural disasters locally and internationally.

Today, in addition to being a journalist, Kim is a speaker, MC, media and keynote trainer who helps business executives and thought leaders master their message and build connection with their audience.

Kim believes everyone has a story to tell, but too many people are silenced by self-doubt and naysayers.

"My mission is to lead with the heart in everything I do and bring value to the person, group, organisation or audience I am lucky enough to work with," she says.

In this interview with Trevor Young, Kim discusses:

the importance of simplifying your story without distorting the facts
why mastering your message is about getting to the heart of what drives you - it's not just an elevator pitch
the power of passion: "If you can't show and share passion with your storytelling and your presenting, then you're going to be dead in the water with your audience"
the need to understand your target audience: who am I trying to reach with this particular story?
why the story you tell should illustrate the key points you want your audience to take away with them
how a powerful message not only cuts through with an audience, but is later repeated by people
the mistake many presenters make: they waffle too much, often feeling they need to tell everyone everything they know about a subject matter, or something close to their heart
the importance of getting off to a good start: you only have 10 seconds to grab the attention of an audience - make it count! Start with a question, a powerful fact, or an anecdote that's short and sharp and to the point
why speaking with authenticity is refreshing, and how showing an element of vulnerability where appropriate will help you reach your audience

Connect with Kim: